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首页> 外文期刊>Revista de Administrao Pública >The economics of symbolic goods and the creation of a favorable environment for organ and tissue donation: an analysis of campaigns to promote organ and tissue donation
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The economics of symbolic goods and the creation of a favorable environment for organ and tissue donation: an analysis of campaigns to promote organ and tissue donation

机译：象征性商品的经济学和为器官和组织捐赠的良好环境的创造：促进器官和组织捐赠的运动分析

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This article aims to analyze which are the symbols that the National Transplant System (STN) produces to build a favorable environment for organ and tissue donation. The study is based on the analysis of symbolism in advertising discourses of Brazilian organizations that promote organ and tissue donation. A theoretical plan is presented to discuss the principles at the base of the economy of symbolic exchanges within a social logic. The article argues that this process stimulates altruistic behavior and aims to avoid the mercantile behavior around organ and tissue donation. In the empirical plan, a semiotic analysis in organ donation advertise campaigns was conducted, observing that public and private actors use a set of symbols aiming to establish subjective truths that stimulate the donation in opposition to mercantile behavior.
机译：本文旨在分析国家移植系统（STN）产生哪些符号，从而为器官和组织捐赠创造良好的环境。该研究基于对促进器官和组织捐赠的巴西组织的广告宣传中的象征意义的分析。提出了一个理论计划，以讨论在社会逻辑内象征性交换的经济基础上的原理。文章认为，此过程会刺激利他行为，并旨在避免器官和组织捐赠周围的商业行为。在经验计划中，进行了器官捐赠广告活动的符号学分析，观察到公共和私人行为者使用了一组符号，旨在建立主观真理，从而刺激了反对商业行为的捐赠。

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