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Twitter and Facebook are not representative of the general population: Political attitudes and demographics of British social media users:

机译：Twitter和Facebook不能代表一般人群：英国社交媒体用户的政治态度和人口统计：

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A growing social science literature has used Twitter and Facebook to study political and social phenomena including for election forecasting and tracking political conversations. This research note uses a nationally representative probability sample of the British population to examine how Twitter and Facebook users differ from the general population in terms of demographics, political attitudes and political behaviour. We find that Twitter and Facebook users differ substantially from the general population on many politically relevant dimensions including vote choice, turnout, age, gender, and education. On average social media users are younger and better educated than non-users, and they are more liberal and pay more attention to politics. Despite paying more attention to politics, social media users are less likely to vote than non-users, but they are more likely to support the left leaning Labour Party when they do vote. However, we show that these apparent differences mostly arise due to the demographic composition of social media users. After controlling for age, gender, and education, no statistically significant differences arise between social media users and non-users on political attention, values or political behaviour.
机译：越来越多的社会科学文献已经使用Twitter和Facebook研究政治和社会现象，包括选举预测和跟踪政治对话。本研究报告使用英国人口的全国代表性概率样本来研究Twitter和Facebook用户在人口统计学，政治态度和政治行为方面与一般人口的差异。我们发现，Twitter和Facebook用户在许多政治相关方面（包括投票选择，投票率，年龄，性别和教育程度）与一般人群有很大不同。平均而言，社交媒体用户比非用户更年轻，受教育程度更高，他们更加自由并且更加关注政治。尽管更加关注政治，社交媒体用户投票的可能性比非用户低，但他们在投票时更有可能支持左倾的工党。但是，我们表明，这些明显的差异主要是由于社交媒体用户的人口结构所致。在控制了年龄，性别和教育之后，社交媒体用户和非用户之间在政治关注，价值观或政治行为上没有统计学上的显着差异。

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