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My generation: A review of marketing strategies on different age groups

机译：我这一代：回顾不同年龄段的营销策略

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As the famous pop group, the Who, sang “My generation”, referring to the wants and needs of their fans and popular culture in the mid-1960s, change was in the air. In the early 21st century an ever more complex world exists, and for today's hotel marketing teams, online marketing approaches need to focus on specific target groups, and often the best way to do this is by age group. This paper focuses on the influences marketing strategies have on the different generations and how a specific generation can be influenced in order to gain more sales in the hotel sector. This article will illustrate that the Baby Boomer generation, born between 1946 and 1964, is a very diverse age group. Baby Boomers can be influenced with both traditional and online marketing strategies. Following on from Baby Boomers, there is a group categorised as Generation X. This generation is in an age group situated in the middle between the Baby Boomers and Generation Y; however, this paper will show that this age group shows a strong preference for online marketing, and consists of mainly digital natives, and social media and online marketing strategies are the best way to present hotel marketing campaigns to this particular age group.
机译：正如著名的流行乐团“谁”唱着“我的一代”，指的是他们的歌迷的需求和流行文化以及1960年代中期的流行。在21世纪初，世界变得更加复杂，对于当今的酒店营销团队来说，在线营销方法需要关注特定的目标人群，而实现这一目标的最佳方法通常是按年龄段。本文着眼于营销策略对不同世代的影响以及如何影响特定世代以在酒店领域获得更多销售。本文将说明出生于1946年至1964年之间的婴儿潮一代是一个非常不同的年龄组。婴儿潮一代可能会受到传统和在线营销策略的影响。继婴儿潮一代之后，有一个被归为X代的群体。这一代处于年龄段，位于婴儿潮一代和Y一代之间。但是，本文将显示该年龄段对在线营销表现出强烈的偏好，并且主要由数字本地人组成，社交媒体和在线营销策略是向该特定年龄段进行酒店营销活动的最佳方式。

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