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首页> 外文期刊>Open Journal of Social Sciences >Transformations, Opportunities and Challenges: How Government Copes with Online Public Opinion in Big Data Era
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Transformations, Opportunities and Challenges: How Government Copes with Online Public Opinion in Big Data Era

机译：变革，机遇与挑战：大数据时代政府如何应对在线舆论

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摘要

With the popularization of portable terminal equipment and cyber social contact media, there are fewer and fewer barriers against expression of public opinion, which has led to tremendous structural changes in public opinion field. Online public opinion monitoring in government has, therefore, undergone a dramatic transformation in working methods, managerial concepts and data analysis technologies in order to keep pace with the times. For this purpose, the paper tries to offer a new insight into transformation and challenges of online public opinion in the big data era and puts forward some countermeasures as follows: 1) Construct a government platform for online public opinion to improve information collection. 2) Employ an open data policy to enhance the government’s public credibility. 3) Cultivate more professionals and maintain a sustainable development in research and development as well as technology innovation. 4) Improve government officials’ media literacy and strengthen their awareness of online public relations. 5) Build various types of case data analysis database to extract and purify the will of people, to gather in one place the wisdom of people and to construct a think tank of all the people for decision making.
机译：随着便携式终端设备和网络社交媒体的普及，表达民意的障碍越来越少，导致民意领域发生了巨大的结构变化。因此，政府的在线舆论监督已经在工作方法，管理理念和数据分析技术方面发生了巨大变化，以与时俱进。为此，本文试图对大数据时代网络舆论的变革和挑战提供新的见解，并提出以下对策：1）构建政府网络舆论平台，以改善信息收集。 2）采用开放数据政策，以提高政府的公共信誉。 3）培养更多的专业人员，并在研发和技术创新方面保持可持续发展。 4）提高政府官员的媒体素养，并增强他们对在线公共关系的认识。 5）建立各类案件数据分析数据库，提取和净化人们的意志，在一个地方收集人们的智慧，并建立一个全民的智囊团进行决策。

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