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The Effect of Interviewers’ and Respondents’ Accent and Gender on Willingness to Cooperate in Telephone Surveys

机译:访调员和受访者的口音和性别对电话调查合作意愿的影响

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This article presents two real-life experiments that investigate whether an interviewer’s accent and gender combined with a respondent’s accent and gender have an impact on telephone survey cooperation rates. Expectations were based on the authority and liking principles of the compliance theory. In Study 1, 12 standard-speaking interviewers (6 men, 6 women) and 12 interviewers with a regional accent (6 men, 6 women) called 1925 male and female respondents (speaking either the standard or the regional variety). In Study 2, a female interviewer who mastered the standard accent and the regional variety, called 120 respondents from the same categories as in Study 1. The expectations were not confirmed. Interviewers with authority (male, speaking standard Dutch) had no more success than interviewers with less authority (female, speaking a regional accent), and agreement of gender and accent between interviewer and respondent had no impact on the level of cooperation of the respondents. The results seem to indicate that it is not necessary for research bureaus to reject potential employees with a regional accent or with a less authoritative voice, and that they do not need to make an effort to match interviewers and respondents in characteristics such as gender and accent.
机译:本文提供了两个真实的实验,用于调查访调员的口音和性别以及受访者的口音和性别是否对电话调查合作率产生影响。期望基于顺从性理论的权威和喜好原则。在研究1中,有12名讲标准的访问者(6名男性,6名女性)和12名具有区域口音的访问者(6名男性,6名女性),分别是1925年的男性和女性受访者(讲标准或地区性)。在研究2中,一位掌握标准口音和当地语言的女性访问员从与研究1相同的类别中召集了120位受访者。期望没有得到证实。具有权威的访问者(男性,说荷兰语)与没有权威的访问者(女性,说区域性口音)相比,没有多大的成功,访问者与受访者之间的性别和口音协议对受访者的合作水平没有影响。结果似乎表明,研究局没有必要拒绝具有区域性口音或权威度较低的声音的潜在员工,并且他们无需努力使访问者和受访者在性别和口音等特征上相匹配。 。

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