• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Open Journal of Modern Linguistics >Discourse Analysis: Ronald Reagan’s Evil Empire Speech
【24h】

Discourse Analysis: Ronald Reagan’s Evil Empire Speech

机译：话语分析：罗纳德·里根的《邪恶帝国》演说

获取原文
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Language can be a powerful tool to convince others and make them cooperative. Cialdini (2007) has worked out several principles along which it is possible to analyze discourses in terms of their persuasiveness. Others also have contributed with tools to analyzing discourses such as Fairclough (2003). These tools are used to analyze the “Evil Empire Speech” of the US President Ronald Reagan that he held at the National Association of Evangelicals, 1983, in Orlando Florida. His historical speech was aimed at convincing the nation about the righteousness of his nuclear policy. He partly rewrote the already prepared script and included the “evil empire” part. The analysis supports that his speech was an exceptionally effective one. Reagan made his speech an example of the following principles of persuasiveness such as reciprocity, authority, commitment, liking, scarcity and social proof. He wanted support for belligerent intentions from a faithful community, which was already problematic, but he got the audience on his side through emphasizing his similarities with them, his own faithfulness, the presentation of strong examples and balancing humor and seriousness. Additionally, he introduced the striking metaphor “evil empire”, which stuck to the peoples’ minds and had an impact on them. He also appealed to the people through implicitly distinguishing the evil from the ones who were not evil—the US citizens. Thus, he made the American people feel better, to ensure them that they do the right thing when following him. He ranked religious people above him when he was joking about clergy men and politicians. To reinforce his authority, he borrowed the authority of various respected men through citing them. He improved his position and the power of his arguments using the philosophical wisdom of others.
机译：语言可以成为说服他人并使其合作的有力工具。 Cialdini（2007）提出了几条原则，可以根据这些原则来分析话语的说服力。其他人也提供了分析话语的工具，例如Fairclough（2003）。这些工具用于分析美国总统罗纳德·里根（Ronald Reagan）于1983年在美国佛罗里达州奥兰多举行的全国福音派协会举行的“邪恶帝国演讲”。他的历史演说旨在说服国家其核政策的正义。他部分重写了已经准备好的脚本，并加入了“邪恶帝国”部分。分析支持他的演讲非常有效。里根的演讲以下列说服力原则为例，例如互惠，权威，承诺，喜欢，稀缺和社会证明。他希望得到一个忠实社区的好战意图的支持，这已经是个问题，但是他通过强调与他们的相似之处，他自己的忠诚度，展示有力的榜样以及平衡幽默和严肃性来吸引观众。此外，他引入了引人注目的比喻“邪恶帝国”，这种隐喻深深扎根于人民的思想并对其产生了影响。他还通过将邪恶与不是邪恶的美国公民（包括美国公民）区分开来呼吁人民。因此，他使美国人感觉更好，以确保他们跟随他时做正确的事。当他在嘲笑神职人员和政客时，他把宗教人士排在他之上。为了加强他的权威，他通过引用各种受尊敬的人的权威来借用他们的权威。他利用他人的哲学智慧来提高自己的立场和论点的力量。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号