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Tobacco industry governance and responsibility discourses in Bangladesh

机译：孟加拉国的烟草业治理和责任问题

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During the past decade, academics, bloggers, media practitioners and civil society groups in Bangladesh have criticized the tobacco industry for bringing about negative effects on societal health, environment, agriculture and education. Moreover, several newspaper reports have suggested these companies to be corrupt – engaging in bribery, breaking of government regulations and laundering of money. In reply to these criticisms, tobacco firms have propagated discourses through the art of rhetoric in the public domain and initiated corporate social responsibility (CSR) activities to project themselves as caring and responsible entities. In light of this, the paper studied and evaluated the discourses on governance, transparency and responsibility as well as the CSR undertakings of the leading tobacco firms in the country – British American Tobacco Bangladesh (BATB), Dhaka Tobacco Industries (DTI), Akij Group and Nasir Tobacco Industries. We searched related electronic and/or printed documents using a snowball technique and discourse analysis approach to review the documents. Findings indicated that tobacco companies highlighted in their communication materials (websites, annual reports, news releases, brochures, etc.) the following: ethical business practices, social responsibility, sound corporate governance, quality management and economic success. They likewise made it a point to associate themselves with important events in the nation’s history, particularly the 1971 Liberation War. More importantly, these companies conducted CSR activities in the areas stakeholders criticized them the most – environmental protection (afforestation, biodiversity conservation and renewable energy), health (hospitals), education (primary education, youth development and scholarships) and agriculture (extension services). In so doing, these firms have managed to divert criticisms and instead, create a buzz regarding their social initiatives and governance practices. In this sense, the tobacco industry had succeeded in placing itself at a high moral ground in the country. In this light, it is recommended that further studies should be conducted regarding the CSR projects of tobacco companies in the country analyzing whether these fit to the relevant criteria and acceptable standards of a CSR. South East Asia Journal of Public Health Vol.5(2) 2015: 13-22
机译：在过去的十年中，孟加拉国的学者，博客，媒体从业人员和民间社会团体批评烟草业给社会健康，环境，农业和教育带来负面影响。此外，几份报纸的报道都暗示这些公司是腐败的，包括贿赂，违反政府法规和洗钱。为了回应这些批评，烟草公司通过公共领域的修辞手法传播了话语，并发起了企业社会责任（CSR）活动，将自己塑造成关心和负责任的实体。有鉴于此，本文研究并评估了该国主要烟草公司（英美烟草孟加拉国（BATB），达卡烟草工业（DTI），Akij集团）关于治理，透明度和责任以及企业社会责任承诺的论述。和纳西尔烟草工业。我们使用滚雪球技术和话语分析方法搜索了相关的电子和/或印刷文档，以审查文档。调查结果表明，烟草公司在其沟通材料（网站，年度报告，新闻稿，小册子等）中强调了以下内容：道德商业惯例，社会责任，健全的公司治理，质量管理和经济成功。他们同样指出，要把自己与美国历史上的重要事件联系起来，特别是1971年的解放战争。更重要的是，这些公司在利益相关者最批评的领域开展了企业社会责任活动–环境保护（绿化，生物多样性保护和可再生能源），卫生（医院），教育（初等教育，青年发展和奖学金）和农业（推广服务） 。通过这样做，这些公司设法转移了批评，反而引起了关于其社会倡议和治理实践的嗡嗡声。从这个意义上说，烟草业已经成功地将自己置于该国的崇高道德基础上。有鉴于此，建议就该国烟草公司的CSR项目进行进一步研究，分析这些项目是否符合CSR的相关标准和可接受的标准。东南亚公共卫生杂志Vol.5（2）2015：13-22

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