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Preferences and interests of diabetes social media users regarding a health-promotion intervention

机译：糖尿病社交媒体用户对健康促进干预的偏好和兴趣

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Background: Nowadays, rapid and accessible participatory research on diabetes can be carried out using social media platforms. The objective of this study was to identify preferences and interests of diabetic social media users regarding a health-promotion intervention targeting them. Methods: Social media followers of the Norwegian Diabetes Association were invited to participate in the creation of a health-promotion intervention on diabetes by expressing their opinions through an online questionnaire posted on Facebook, Twitter, and Instagram. The questionnaire asked participants about their demographics and preferences regarding type of health content: format, frequency, and channels to deliver content. Questions regarding the perceived quality of diabetes-related information and satisfaction with content on social media were also included. Results: The questionnaire was answered by 346 participants: 332 (96%) of those were reached via Facebook, 66.5% of respondents (n=230) identified themselves as women, 54% (n=187) as individuals diagnosed with type 1 diabetes, and 71% (n=235) were aged 30–64 years. The preferred type of content was “research and innovation on diabetes”, selected by 78.0% of the respondents. “Text format” was the choice for 93.4%, and 97.3% would prefer to find health-promotion content on Facebook. There was heterogeneity in the desired frequency of this content. In a scale ranging from 0 to 100, the perceived quality of diabetes-related information on social media was 62.0±1.2 and satisfaction with such content 61.9±1.3. Conclusion: The approach used in this study was successful in reaching and involving participants quickly, and could also potentially increase diabetes patients’ engagement and satisfaction with health-promotion interventions, enhance their sense of community, and thus help people attain healthier lifestyles. It is a limitation that our sample might not have been fully representative, as the most interested social media users might have chosen to participate.
机译：背景：如今，可以使用社交媒体平台进行快速而容易获得的参与性糖尿病研究。这项研究的目的是确定针对糖尿病社交媒体用户的健康促进干预措施的偏好和兴趣。方法：通过在Facebook，Twitter和Instagram上发布的在线问卷表达他们的意见，邀请了挪威糖尿病协会的社交媒体追随者参加了针对糖尿病的健康促进干预措施的创建。问卷向参与者询问了他们的人口统计数据以及对健康内容类型的偏好：格式，频率和提供内容的渠道。还包括有关糖尿病相关信息的感知质量和对社交媒体内容满意度的问题。结果：346名参与者回答了该调查表：332名（96％）通过Facebook获得，66.5％的受访者（n = 230）认为自己是女性，54％（n = 187）是被诊断为1型糖尿病的人，而71％（n = 235）的年龄介于30-64岁之间。首选的内容类型是“糖尿病研究与创新”，被78.0％的受访者选择。 93.4％的人选择“文本格式”，而97.3％的人更愿意在Facebook上找到促进健康的内容。该内容的期望频率存在异质性。在0到100的范围内，社交媒体上与糖尿病相关的信息的感知质量为62.0±1.2，对此类内容的满意度为61.9±1.3。结论：本研究中使用的方法成功地快速吸引了参与者，并使参与者参与其中，还可能增加糖尿病患者对健康促进干预的参与度和满意度，增强他们的社区意识，从而帮助人们获得更健康的生活方式。由于我们最感兴趣的社交媒体用户可能选择参与，因此我们的样本可能不能完全代表一个局限。

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