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Crowdsourcing Platforms as Devices to Activate Subjectivities

机译：众包平台作为激活主观性的手段

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Our contribution examines the phenomenon of crowdsourcing platforms and its shaping of workers' subjectivities. We focus on the process of soliciting unpaid services from (often precarious) knowledge workers operating through digital platforms, whose hope is to increase their employability chances. The paper presents and discusses the results of a qualitative research conducted during 2017-18 period, consisting of in-depth interviews with freelancers digital designers, who work in the Milan area, Italy. The findings contribute to enrich the conceptualization of 'free work' by acknowledging the process of platforms mediation and their distinctive way of activating subjects. We also claim that while the term 'crowd' highlights the collective and participatory dimension of 'crowdsourced' projects, it obscures the fundamental mechanisms in determining their success: competition among participants, as well as the logic behind the so-called jackpot economy.
机译：我们的贡献研究了众包平台现象及其对工人主观性的塑造。我们专注于通过数字平台向（通常是不稳定的）知识工作者征求无偿服务的过程，他们希望增加他们的就业机会。本文介绍并讨论了2017-18年度进行的定性研究结果，包括对在意大利米兰地区工作的自由职业者数字设计师的深入采访。这些发现承认平台调解的过程及其激活主题的独特方式，有助于丰富“自由工作”的概念。我们还声称，尽管“人群”一词强调了“众包”项目的集体和参与性维度，但它掩盖了决定其成功的基本机制：参与者之间的竞争以及所谓的困境经济背后的逻辑。

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