CRM (CUSTOMER RELATIONSHIP MANAGEMENT)IN SME S IN WOOD INDUSTRY

Adina CANDREA

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CRM (CUSTOMER RELATIONSHIP MANAGEMENT)IN SME S IN WOOD INDUSTRY

机译：木材行业中小型企业的CRM（客户关系管理）

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A scientific research was carried out using a 20 question form, addressed to the 30 managers from forestry and wood industry SMEs in Brasov. The form was filled out by 22 of them. We wanted to determine the awareness degree in regard to CRM (Customer Relationship Management). To analyse the data the SPSS software and Microsoft Office Excel were used. The research reached the conclusion that the majority of the managers of wood industry SMEs in Brasov are not ready and are not willing to invest in a CRM solution in the near future.

机译：科学研究使用了20个问题表格，发给了布拉索夫林业和木材工业中小型企业的30名经理。其中22位填写了表格。我们想确定对CRM（客户关系管理）的了解程度。为了分析数据，使用了SPSS软件和Microsoft Office Excel。该研究得出的结论是，布拉索夫的大多数木材工业中小型企业的经理们还没有准备好，并且不愿意在不久的将来投资于CRM解决方案。

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《Pro Ligno》 |2017年第4期|共7页
作者
Adina CANDREA;
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CRM (CUSTOMER RELATIONSHIP MANAGEMENT)IN SME S IN WOOD INDUSTRY

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