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首页> 外文期刊>Preventive Medicine Reports >Recall and understanding of a communication campaign designed to promote positive parenting and prevent child maltreatment
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Recall and understanding of a communication campaign designed to promote positive parenting and prevent child maltreatment

机译：回顾并理解旨在促进积极养育子女和防止虐待儿童的宣传运动

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Evidence-based parenting support programs are among effective strategies for preventing child maltreatment. The launch of mass media campaigns accompanying the implementation of such programs has been recommended to optimize reach and parent enrollment. This paper focuses on a communication campaign developed to support the implementation of the Triple P - Positive Parenting Program in two French-Canadian communities. Proximal outcomes (recall and understanding) were assessed through a randomized telephone survey conducted between January and April 2017 among 1029 mothers of children aged 6?months to 8?years.Distribution and correlates of the respondents' recall and understanding of the campaign were examined. Results show that 32.1% of respondents recalled having seen the campaign material. Among these, a large majority reported having understood the intended messages (parenting difficulties are normal, seeking help is the right thing to do, and/or effective support is available). However, some respondents also retained unintended messages blaming parents and/or children, and almost half the sample retained mixed messages (intended and unintended). Multivariate logistic regression analyses revealed that community of residence, annual household income, and psychological aggression towards the child at home were three significant correlates of campaign recall?+?intended messages understood. None of the examined factors were associated with recall?+?mixed messages understood. Findings suggest a neighborhood effect on the proximal outcomes of the campaign, and a slightly higher reach and understanding among better-off families as well as families struggling with psychologically violent parenting practices. These results are discussed in light of the outcomes of similar campaigns.
机译：循证育儿支持计划是预防虐待儿童的有效策略之一。已建议在实施此类计划的同时开展大众媒体宣传活动，以优化覆盖面和家长入学率。本文重点介绍了一项宣传运动，以支持在两个法裔加拿大人社区实施“三重P-积极育儿计划”。 2017年1月至2017年4月，通过随机电话调查对6月龄至8岁儿童的1029名母亲进行了随机电话调查，评估了其近期结局（回忆和理解），并调查了受访者对这项运动的回忆和理解的分布和相关性。结果显示，有32.1％的受访者记得看过竞选材料。其中，大多数人报告已经了解了预期的信息（父母困难是正常的，寻求帮助是正确的事，和/或可获得有效的支持）。但是，一些受访者还保留了父母和/或孩子的非预期信息，几乎一半的样本保留了混合消息（预期和非预期）。多元逻辑回归分析表明，居住社区，家庭年收入和对孩子在家的心理攻击是运动回想+预期信息的三个重要关联。没有一个被检查的因素与理解的回想++混合信息有关。研究结果表明，邻里关系对运动的近端结果产生了影响，富裕家庭以及在心理上遭受暴力的养育方式苦苦挣扎的家庭之间的影响和理解程度略高。将根据类似活动的结果来讨论这些结果。

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