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Análise de mercado e nível de concentra??o da indústria de papel tissue no Brasil

机译：巴西薄纸行业的市场分析和集中度

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The study evaluates the level of concentration of the Brazilian tissue paper market and analyzes its reflexes in terms of relative performance by product line. Tissue papers, or sanitary papers, comprise a segment that covers the production of a very varied line of products, from toilet paper, towel paper to diapers and baby wipes, whose most apparent characteristics are softness and velvety texture, constituting a niche. Tissue segment participation in total paper production in Brazil has been growing steadily in recent years and prospective studies indicate that domestic production of this segment should remain above 4% per year by 2020, despite recent macroeconomic difficulties in the country. The research was exploratory and descriptive, with a mixed approach, being part qualitative, with the approach of the interpretive method Structure-Conduct-Performance (SCP), and quantitative part, in which it calculated the market concentration indices, with the stratification of the product line. Overall, the results showed that the segment has an industrial structure with a low market concentration, a tendency that has consolidated in recent years. In summary, the results allowed concluding that due to the strong competition with the differentiation of items by product line, the mix of process technologies and the focus on operational efficiency and cost reduction; condition the conduct patterns and the production strategy, which allowed the introduction of new and better quality products without significant price increases. This configuration of factors is the most important characteristic to sustain the growth trend of this industrial segment.
机译：该研究评估了巴西薄纸市场的集中度，并根据产品线的相对表现分析了其反映。从卫生纸，毛巾纸到尿布和婴儿湿巾，薄纸或卫生纸组成一个部分，涵盖各种产品的生产，这些产品的最明显特征是柔软和柔软的质地，从而构成了一个利基市场。近年来，组织领域对巴西造纸总产量的参与一直在稳定增长，前瞻性研究表明，尽管该国近期出现宏观经济困境，但该领域的国内生产到2020年仍应保持每年4％以上。该研究是探索性和描述性的，采用混合方法，部分是定性的，而解释性方法是结构－行为－绩效（SCP）方法，而定量部分是通过定量方法计算市场集中度指标。生产线。总体而言，结果表明，该细分市场的行业结构较低，市场集中度较低，这种趋势近年来已得到巩固。总而言之，结果可以得出结论，由于激烈的竞争以及产品线的差异化，工艺技术的混合以及对运营效率和成本降低的关注;调整行为模式和生产策略，从而可以在不大幅提高价格的情况下引入质量更高的新产品。要素的这种配置是维持该工业部门增长趋势的最重要特征。

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