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首页> 外文期刊>Public Health Nutrition >Socio-economic differences in exposure to television food advertisements in the UK: a cross-sectional study of advertisements broadcast in one television region
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Socio-economic differences in exposure to television food advertisements in the UK: a cross-sectional study of advertisements broadcast in one television region

机译：英国电视食品广告曝光的社会经济差异：在一个电视区域播放的广告的横断面研究

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ObjectiveTo document socio-economic differences in exposure to food advertising, including advertisements for foods high in fat, salt and sugar (HFSS) as defined by the UK Food Standards Agency's Nutrient Profiling Model.DesignA cross-sectional survey. Information (including product advertised and viewing figures) on all advertisements broadcast in one UK region over one week (6a€“12 July 2009) was obtained. Food advertisements were identified and linked to nutritional information on the content of advertised foods.SettingUK Tyne-Tees television region.SubjectsData were sourced from a UK-wide television viewing panel.ResultsEleven per cent of advertising seen was for food and 63 % of food advertising seen was for HFSS foods. The proportion of all advertising seen that was for food was smaller among viewers in the least v. most affluent social grade (OR = 0?·98, 99 % CI 0?·95, 1?·00). There was no difference in the proportion of food advertising seen that was for HFSS food between viewers in the most and least affluent social grades. Total exposure to both all food advertising and HFSS food advertising was 2?·1 times greater among the least v. the most affluent viewers.ConclusionsWhile the least affluent viewers saw relatively fewer food advertisements, their absolute exposure to all food and HFSS food advertisements was higher than that of the most affluent viewers. Current UK restrictions prohibit advertisements for HFSS foods during programmes with a high proportion of child viewers. Extending these to all programming may reduce socio-economic inequalities in exposure to these advertisements and in diet and obesity.
机译：目的记录食物广告中暴露的社会经济差异，包括英国食品标准局的营养状况分析模型所定义的高脂肪，高盐和高糖（HFSS）食品广告。设计横断面调查。获得了一个星期（2009年7月6日至6日）在一个英国地区播放的所有广告的信息（包括产品广告和观看人数）。确定了食品广告并将其与所广告食品内容的营养信息相关联;设置了英国泰恩-蒂斯电视台地区;受试者数据来自英国范围内的电视观看小组。结果看到的广告中有11％用于食品，而63％用于食品广告看到的是HFSS食品。相对于最富裕的社会等级，观看者看到的所有用于食品的广告所占比例较小（OR = 0？·98，99％CI 0？·95，1？00）。富裕阶层和最富裕阶层的观众观看的HFSS食品广告的比例没有差异。在最不富裕的观众与最富裕的观众之间，所有食物广告和HFSS食物广告的总曝光量是2？·1倍。结论虽然最不富裕的观众看到的食物广告相对较少，但他们对所有食物和HFSS食物广告的绝对曝光量却是高于最富裕的观众。英国目前的限制规定，在儿童观看者比例较高的节目中，禁止投放HFSS食品广告。将这些内容扩展到所有节目中，可以减少接触这些广告以及饮食和肥胖中的社会经济不平等现象。

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