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Why the public health sector couldn’t create Pokémon Go - PHRP

机译：为什么公共卫生部门无法创建PokémonGo-PHRP

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摘要

Pokémon Go has been subject to much attention – from both the players that download the augmented reality game and the news media. Amid the exaggerated media reports, Pokémon Go may have unintended health benefits. Players have reported walking more, spending more time with family, experiencing improvements in their mental health and feeling more connected to their communities. It is hard to imagine public health researchers developing a similar game that is fun, taps into pop culture, reaches a wide target audience, makes use of physical and virtual environments, creates a sense of both competition and community, and has spin-off health benefits. Companies that endanger public health immediately recognised the value of the Pokémon Go app, and exploited it to advertise and promote consumption of unhealthy foods. Public health stakeholders need to develop mobile-based interventions within a framework that embraces pleasure, rewards, participation and community. Public health agencies need to be just as nimble and responsive as companies that are harmful to health, or forever be creating games that nobody plays.
机译：《PokémonGo》备受关注-下载增强现实游戏的玩家和新闻媒体都对此予以关注。在夸大的媒体报道中，神奇宝贝Go可能会带来意想不到的健康益处。玩家报告走得更多，与家人在一起的时间更多，心理健康得到改善，并感觉与社区的联系更加紧密。很难想象公共卫生研究人员会开发出一款有趣的类似游戏，利用流行文化，覆盖广泛的目标受众，利用物理和虚拟环境，营造竞争意识和社区意识，并具有健康的副产品。好处。危害公共健康的公司立即意识到PokémonGo应用程序的价值，并利用它来宣传和推广不健康食品的消费。公共卫生利益相关者需要在包含娱乐，奖励，参与和社区的框架内开发基于移动的干预措施。公共卫生机构必须像对健康有害的公司一样敏捷和反应灵敏，或者永远制作没人能玩的游戏。

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