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首页> 外文期刊>Universal Journal of Management >Application of IPA in Service Quality for National University Sport Games in Taiwan
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Application of IPA in Service Quality for National University Sport Games in Taiwan

机译:IPA在台湾全国大学生运动会服务质量中的应用

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The purpose of the study was to explore the perspectives of athletes who participated in the National University Sport Games in Taiwan regarding to the service quality with 308 valid subjects. Importance-performance analysis was used to discover the service quality; the questionnaire was formed to understand the needs and feelings of participants, in order to help managers to provide better service quality. The result of the study was indicated that thirteen items, those were both high in importance and performance, in which must keep; in the meanwhile, there were four questions in high importance and low in performance, in which must be in the first priority to improve to enhance service quality and increase participants' satisfaction. According to the result, managerial recommendations were discussed and suggestion for further researches also mentioned.
机译:这项研究的目的是探讨参加台湾国立大学运动会的运动员对308名有效受试者的服务质量的看法。重要性-性能分析被用来发现服务质量。问卷的形成是为了了解参与者的需求和感受,以帮助管理人员提供更好的服务质量。研究结果表明,十三个项目既重要又具有很高的性能,必须保留;同时,存在四个高度重要和绩效低下的问题,必须优先解决这些问题,以进行改进以提高服务质量并提高参与者的满意度。根据结果​​,讨论了管理建议,并提出了进一步研究的建议。

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