Marketing budget during the economic crisis period in Romania

B?ja; Monica; Lile; Ramona

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Marketing budget during the economic crisis period in Romania

机译：罗马尼亚经济危机时期的营销预算

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The purpose of this article is to present the influence of the present economic crisis on the marketing budget. The financial and economic recession is a real phenomenon that cannot be ignored and which affects directly or indirectly every aspect of the world economy. Every company and business whether multinational or just local is, or will have to adjust to this new, changing world. This international level crisis can be compared with a natural selection phenomenon and in the end will survive only the fittest .

机译：本文的目的是介绍当前经济危机对营销预算的影响。金融和经济衰退是不容忽视的真实现象，它直接或间接地影响着世界经济的各个方面。无论是跨国公司还是本地公司，每个公司和企业都必须或必须适应这个新的，不断变化的世界。这种国际危机可以与自然选择现象相提并论，最终只有优胜劣汰。

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《The USV Annals of Economics and Public Administration》 |2009年第1期|共5页
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B?ja; Monica; Lile; Ramona;
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中图分类贸易经济;
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Marketing budget during the economic crisis period in Romania

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