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首页> 外文期刊>Tobacco Induced Diseases >Indian television channels become vehicle for tobacco advertisement, promotion and sponsorship (TAPS) violations in India - results of a sub-national survey in a northern Indian city
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Indian television channels become vehicle for tobacco advertisement, promotion and sponsorship (TAPS) violations in India - results of a sub-national survey in a northern Indian city

机译：印度电视频道成为印度烟草广告，促销和赞助（TAPS）违规行为的工具-印度北部城市的地方调查结果

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Background: Indian tobacco control legislation (Section 5, subsequent rules dated October 2nd, 2012 of COTPA, 2003) puts complete ban on Tobacco Advertisement Promotion and Sponsorships (TAPS), but industry is circumventing the law to carry the bussiness. Rules also mandate that, if there are tobacco use scenes in a movie or television program, a health spot, an audio visual disclaimer and health warning must be displayed during the telecast. However, there are gaps in the implementation. It is important for law enforcers to understand the nature and types of TAPS violations being carried out through television channel to better prepared for taking action. Methods: Total 32 television channels telecasted between January-March 2017 in Shimla city in Northern India selected through stratified random sampling were observed during prime time (19:00 PM-22:00 PM) for their compliance to the provisions of Indian cinema and television rules, 2012. The TV programs including serials and movies and the advertisements in between the programs were assessed as per the pre-tested checklist. Results: Direct advertisements were not found in any of the channel. In near one fourth of television channels, TAPS was carried out as surrogate advertisements in the form of mouth freshners and paan masala and brand stretching/trademark diversification. Atleast one smoking scene was found in 9 television channels playing the movie, however, specified health spot, audio-video disclaimer and health warning could be observed in eight channels. News channels and regional channels had comparatively more surrogate advertisments and smoking violations as compared to other channels. Conclusions: Cinema and television rules under Section 5 of COTPA are not strictly implemented in Indian television channels. TAPS are being carried out as surrogate advertisments, brand stretching and trademark diversification. Statuary requirements recommended under the rules for scenes showing tobacco uses are not followed. A stronger action from authorities is needed against the violators.
机译：背景：印度的烟草控制立法（2003年COTPA于2012年10月2日发布的第5条，其后规则）全面禁止烟草广告促销和赞助（TAPS），但行业正在规避该法律，进行商务活动。规则还规定，如果电影或电视节目中有使用烟草的场景，则在广播期间必须显示卫生现场，视听免责声明和健康警告。但是，实施方面存在差距。对于执法人员而言，重要的是要了解通过电视频道实施的违反TAPS的性质和类型，以便为采取行动做好更好的准备。方法：在黄金时段（19:00 PM-22：00 PM）观察了印度北部西姆拉市2017年1月至3月之间通过分层随机抽样选择的总共32个电视频道的播出，以确保其符合印度电影电视的规定规则，2012年。根据预先测试的清单对电视节目（包括连续剧和电影）以及节目之间的广告进行了评估。结果：在任何渠道中均未找到直接广告。在将近四分之一的电视频道中，以口语清新剂和pa头masala以及品牌延伸/商标多样化的形式作为替代广告进行了TAPS。在播放电影的9个电视频道中发现了至少一个吸烟场景，但是，可以在8个频道中观察到指定的健康点，音像免责声明和健康警告。与其他频道相比，新闻频道和区域频道具有更多的替代广告和吸烟违规行为。结论：印度电视频道未严格执行COTPA第5节中的电影和电视规则。 TAPS正在作为替代性广告，品牌延伸和商标多元化进行。没有遵守根据规则推荐的显示烟草使用场景的构筑物要求。需要当局对违法者采取更强有力的行动。

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