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Profile of characters involved in tobacco appearances in Brazilian TV programs

机译：巴西电视节目中与烟草露面有关的人物简介

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Background: Favorable images of smoking in the media have been pointed out as a potential motivator of the initiation to nicotine addiction. This study aimed to analyze the profile of the characters involved in tobacco appearances in Brazilian TV programs. Methods: Descriptive analysis, with 400 hours of programming including soap operas, Brazilian series, reality shows and film sessions. For this study, characteristics of tobacco users, the place where people smoke and the general message perceived were analyzed. All analysis were obtained using Stata 12.0 software. Results: A total of 164 programs portraying tobacco use were identified, representing 3 hours of visualization, with 388 appearances of characters involved with smoking. Of these, 75% were male, 60% appeared to be older than 30 years old, 48% were good, 22% were evil and in 30% of the cases, it was not possible to establish whether they were good/bad. These characters appeared smoking in 74% of the scenes, 18% contained only verbal message, 7.5% smoke-free contact and 0.5% body language. The most outstanding characteristics were: beautiful (46%) and lean (41%). The least mentioned characteristics were: supernatural and sick (1% each). In the programs, 43% of the characters were main characters. Smoking scenes overlap, being that 70% of them occur indoors, 67% outdoors, 82% close to non-smoking adults, 6% in non-smoking areas, 3% around children and 2% around pregnant women/sick people. Cigarette smoking was the most prevalent type of tobacco use (87.5%). When observing the general message portrayed by the programs, most cited were: Addiction/Habit (85%) and Relaxation (63%). Less cited messages were: Rebellion (5%) and Loser (3%). Conclusions: This study allowed us to observe that television media still contributes to the exhibition of characters who smoke, which can influence the use of tobacco by children and adolescents, demonstrating a challenge for Tobacco Control Policies.
机译：背景：已经指出媒体上吸烟的良好形象是引发尼古丁成瘾的潜在诱因。这项研究旨在分析巴西电视节目中与烟草外观有关的人物形象。方法：描述性分析，具有400个小时的编程时间，包括肥皂剧，巴西系列，真人秀和电影节。在本研究中，分析了烟草使用者的特征，人们吸烟的地方以及感知到的一般信息。所有分析均使用Stata 12.0软件获得。结果：总共确定了164个描绘烟草使用的程序，代表了3个小时的可视化，出现了388个与吸烟有关的人物形象。在这些人中，男性占75％，年龄在30岁以上的占60％，善良的占48％，邪恶的占22％，在30％的案例中，无法确定他们是好是坏。这些角色在74％的场景中出现吸烟，其中18％仅包含口头信息，7.5％的无烟接触和0.5％的肢体语言。最突出的特征是：漂亮（46％）和瘦（41％）。最少被提及的特征是：超自然和生病（各占1％）。在程序中，有43％的字符是主角。吸烟场景重叠，其中70％发生在室内，67％在室外，82％接近非吸烟成年人，6％在非吸烟区，3％在儿童周围，2％在孕妇/患病人群附近。抽烟是最普遍的烟草使用类型（87.5％）。当观察程序描绘的一般信息时，引用最多的是：成瘾/习惯（85％）和放松（63％）。引用较少的信息是：叛乱（5％）和失败者（3％）。结论：通过这项研究，我们可以观察到电视媒体仍然有助于展示吸烟者，这可能影响儿童和青少年使用烟草，这对控烟政策提出了挑战。

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