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Business Model Gaming: A Game-Based Methodology for E-Mobility Business Model Innovation

机译：商业模型游戏：电动游戏商业模型创新的基于游戏的方法

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摘要

The paradigm shift from conventional mobility with combustion engine vehicles to electric mobility requires alternative business forms. The formerly independent industries are melting and the common value structures for stakeholders of the automotive, energy and infrastructure branches increasingly dissolve. As a result, the established business models are no longer economically viable and a long-term competitiveness of the companies can only be achieved by business model innovation. However, the available approaches for business model innovation are often perceived as being too complex and difficult to implement in practice. Hence, this paper presents a new game-based methodology that supports the systematic development of innovative business models in the field electric mobility. It is referred to as Business Model Gaming, as it takes advantage of gaming effects and introduces an innovation process using adapted and harmonized methods specific for electric mobility. A game- based and risk free environment provides a straightforward access to these methods and creates a common knowledge base for all game participants. By means of the game the flow effect increases the motivation, performance and creativity of all participants in order to systematically support the critical innovation step of idea generation. Finally, the practical implementation of the methodology confirms its operational capabilities.
机译：从内燃机汽车的传统机动性到电动机动性的范式转变需要其他商业形式。以前独立的行业正在融化，汽车，能源和基础设施部门的利益相关者的共同价值结构日益消失。结果，已建立的业务模型在经济上不再可行，并且只能通过业务模型创新来实现公司的长期竞争力。但是，通常认为业务模型创新的可用方法过于复杂，难以在实践中实施。因此，本文提出了一种基于游戏的新方法，该方法支持在电动汽车领域创新业务模型的系统开发。它被称为商业模型游戏，因为它利用了游戏效果，并采用了针对电动汽车的适应性和协调性方法引入了创新过程。基于游戏的无风险环境提供了对这些方法的直接访问，并为所有游戏参与者创建了公共知识库。通过游戏，流程效应增加了所有参与者的动力，绩效和创造力，以便系统地支持观念产生的关键创新步骤。最后，该方法的实际实施证实了其操作能力。

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