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首页> 外文期刊>Developing Country Studies >Social Antecedents and Sustainability of Corporate Social Responsibility Initiatives: In Developing Country Perspectives
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Social Antecedents and Sustainability of Corporate Social Responsibility Initiatives: In Developing Country Perspectives

机译：企业社会责任倡议的社会先决条件和可持续性：发展中国家的观点

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This paper aims to determine whether the social endeavour approach of CSR initiatives leads to sustainability of projects; especially within an environment where economic wounds are still being healed and new opportunities are evolving within a society that has endured civil unrest for over 30 years. The pilot study revealed that a majority of corporate businesses in Sri Lanka are using CSR merely for charitable and social work, whilst only 11% are practicing CSR for strategic purposes. The most important factor of all is the continuous support that a government and society at large expects from its corporate businesses in the rebuilding of its economy; ensuring projects are correctly selected and being sustainable. The study used primary collected data for analysis collected from a sample of 360 shareholders /directors /managers /employees of 40 companies and 360 direct/indirect beneficiaries of 40 initiated CSR projects in Sri Lanka; these projects had been completed within a period of 5 years following a long civil war and. The researcher used frequency percentage to summarise, descriptive data analysis, structural equation methods to test hypotheses and in-depth interviews. Interestingly, it was found that implementing CSR initiatives focused on merely benefiting society does not deliver sustainability of those initiatives. In conclusion, it is advisable for corporate businesses to rethink their existing approach; considering the sustainability of these projects.
机译：本文旨在确定企业社会责任倡议的社会努力方法是否会导致项目的可持续性;尤其是在一个经济创伤仍在治愈的环境中，在经历了30多年内乱的社会中，新的机遇正在不断发展。初步研究显示，斯里兰卡大多数公司业务仅将CSR用于慈善和社会工作，而只有11％的企业出​​于战略目的而实践CSR。最重要的因素是政府和整个社会对公司业务在经济重建中的持续支持;确保正确选择项目并使其可持续。该研究使用主要收集的数据进行分析，该数据来自斯里兰卡的40家公司的360名股东/董事/经理/雇员和40个已启动的CSR项目的360个直接/间接受益人。这些项目是在长期内战之后的5年内完成的。研究人员使用频率百分比进行汇总，描述性数据分析，结构方程方法来检验假设和进行深入访谈。有趣的是，发现仅专注于造福社会的企业社会责任倡议的实施并不能实现这些倡议的可持续性。总之，建议企业重新考虑其现有方法。考虑这些项目的可持续性。

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