Evaluation of Electronic Commerce (E-Commerce) with SWOT Analysis as an Alternative Network Marketing at Agricultural Marketing

Nuray K?z?laslan; Tayfur ünal

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Evaluation of Electronic Commerce (E-Commerce) with SWOT Analysis as an Alternative Network Marketing at Agricultural Marketing

机译：在农业营销中使用SWOT分析作为替代网络营销来评估电子商务（E-Commerce）

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Dünya ticaretinde meydana gelen zorunlu rekabet, firmalar? farkl? pazarlama sistemlerine y?neltmi?tir. Türkiye tar?m?nda üretim sorunundan ziyade pazarlama sorunu oldu?u g?rülmektedir. Bu y?nde pazarlama alternatifleri aranmaktad?r. E-ticaret tar?msal pazarlamada olanaklar? fazla olan bir sistemdir. Türkiye’de bu sistemin uygulanabilirli?inin art?r?lmas? tar?mda pazarlama ile ilgili bir?ok sorunu ortadan kald?racakt?r. E-ticaretin tar?msal pazarlamada aktif olarak kullan?lmas?yla tar?ma dayal? ve ba?l? sanayi kurulu?lar? ve üreticileri i?in ürünlerinin pazarlamas?nda kolayl?k sa?lanacak ve ülkenin her yeri potansiyel pazar konumunda olacakt?r. Bu ?al??mada e-ticaretin tar?m sekt?rüne sundu?u olanaklar, f?rsatlar, tehditler, eksiklikler ve tar?m sekt?rüne katk?s? ele al?nm??t?r. Zaman ve mekan s?n?rlamas? olmadan internet ve bilgisayar arac?l???yla e-ticaretin ulusal ve uluslararas? arz talep dengesinin kurulmas?, aktif ve canl? pazarlaman?n sa?lanmas?nda ?nemli rolleri üstlenece?i g?rülmü?tür. Tar?msal pazarlama sorunlar?n?n azalt?lmas? noktas?nda da ?nemli bir ara? olarak kar??m?za ??kmaktad?r.

机译：世界贸易中的强制竞争，公司？不同？针对营销系统。土耳其？M？是市场问题，而不是生产问题？可以直接观察到。今年寻求其他营销方式。电子商务农业营销的机会？它是一个具有更多功能的系统。在土耳其，该系统的可行性有所提高。它将消除农业中的许多营销问题。随着电子商务在农业营销中的积极使用，和ba？工业场所？并且将促进制造商产品的销售，并且该国的每个地区都将处于潜在的市场地位。在这项研究中，电子商务对农业部门的可能性，机遇，威胁，不足和贡献处理了吗？时间和空间的限制？没有互联网和计算机的国内和国际电子商务？建立供需平衡，活跃活跃？已经观察到它将在市场营销中起重要作用。减少农业销售问题？在这一点上？困惑。

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《Turkish Journal of Agriculture: Food Science and Technology》 |2015年第7期|共8页
作者
Nuray K?z?laslan; Tayfur ünal;
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Evaluation of Electronic Commerce (E-Commerce) with SWOT Analysis as an Alternative Network Marketing at Agricultural Marketing

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