THE GRAPHIC LANGUAGE OF A LOGO

Victor ADIR; Nicoleta-Elisabeta PASCU; Laura IVASCU

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THE GRAPHIC LANGUAGE OF A LOGO

机译：徽标的图形语言

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The paper analyses the support elements of a logo graphic structure and their role to design an intelligent and translatable one. The colour management is an important work to characterize the colour palette of a logo and it’s reproducible. Also it is necessary to pay attention to the thickness or thinness of the line concerning the possibility to multiply in different sizes a logo and to have a good and clear image of it. The typology of logos is presented relative to the 3 axes of design: logotype, iconic and mixed.

机译：本文分析了徽标图形结构的支持元素及其在设计智能且可翻译的徽标中的作用。色彩管理是表征徽标调色板的重要工作，并且具有可复制性。另外，有必要注意线条的粗细，以使徽标可以以不同的尺寸倍增，并具有良好清晰的图像。徽标的类型相对于设计的三个轴：徽标，标志性和混合性。

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《JIDEG : Journal of Industrial Design and Engineering Graphics》 |2013年第2期|共页
作者
Victor ADIR; Nicoleta-Elisabeta PASCU; Laura IVASCU;
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THE GRAPHIC LANGUAGE OF A LOGO

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