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首页> 外文期刊>Journal of Agricultural Extension and Rural Development >Preparing agricultural product marketing for the new AEC market: A case study for improving the marketing organization for farmers in Chiang Rai Province, Thailand
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Preparing agricultural product marketing for the new AEC market: A case study for improving the marketing organization for farmers in Chiang Rai Province, Thailand

机译：为新的AEC市场准备农产品营销：以改善泰国清莱省农民的营销组织为例

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The ASEAN Economic Community (AEC) will be established in 2015 providing challenges both advantageous and otherwise to the agricultural economy of Thailand. The Marketing Organization for Farmers (MOF) intends to develop an integrative business model based on contract farming of native rice turned into a unique product. This study explored the unique agricultural product especially native rice Kiaw Ngu native glutinous rice variety (GS No. 8974) and the marketing channel of such product to prepare for the AEC market. The data of this study were collected from state organization’s experts?and specialists who were selected for in-depth interviews and focus group discussion in Chiang Rai Province. Moreover, the MOF chose a contract farming system to promote this rice in its supply chain. The MOF expected to create a new market for this rice in the integrated market of AEC that will be expanded domestically and overseas especially in the neighboring countries such as Laos, Myanmar, the Philippines and Malaysia.
机译：东盟经济共同体（AEC）将于2015年成立，这将对泰国的农业经济带来有利和不利的挑战。农民市场营销组织（MOF）打算在将原始稻米转为独特产品的合同农业基础上，开发一种综合商业模式。这项研究探索了独特的农产品，特别是本地大米Kiaw Ngu本地糯米品种（GS No. 8974）以及此类产品的销售渠道，以为AEC市场做准备。这项研究的数据是从国家机构的专家和专家那里收集的，这些专家被选为在清莱省进行深入采访和焦点小组讨论的专家。此外，财政部选择了合同农业系统来在其供应链中推广这种大米。财政部预计将在AEC的综合市场中为这种大米创造一个新的市场，并将在国内和海外扩展，特别是在老挝，缅甸，菲律宾和马来西亚等邻国。

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