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首页> 外文期刊>Journal of Applied Communications >Teaching Convergence in 21st Century Undergraduate Agricultural Communication: A Pilot Study of Backpack Multimedia Kits in a Blended, Project-Based Learning Course
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Teaching Convergence in 21st Century Undergraduate Agricultural Communication: A Pilot Study of Backpack Multimedia Kits in a Blended, Project-Based Learning Course

机译：21世纪大学农业传播学课程的教学趋同：基于项目的混合学习课程中的背包多媒体套件的初步研究

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Twenty-first century agricultural communication students are expected to have an increasingly diverse set of skills when they graduate.Expertise is expected in: writing, editing, design, marketing, media relations, event planning, interpersonal communication, digital development, e-publications, online video, mobile applications, podcasting, and social media.This expansion of needed skills is due in no small part to the proliferation of communication channels and convergence of media platforms today. In order to continue preparing students for professions in agricultural communication, it is imperative that the curricula reflect current industry needs and available technology. In this article, one approach for expanding curricula to incorporate these newer technologies by implementing backpack multimedia journalism kits for science communication is discussed. The kits were developed to address these criteria: 1) students needed opportunities to gain a variety of broad technological skills, 2) the technology had to be mobile and cost effective, and 3) the technology needed to be able to produce a variety of content across a variety of platforms. The mobile multimedia kits included iPad-minis and video accessories. Through an agricultural communication blended-learning, project-based undergraduate course, the authors tested the effectiveness of the kits, as well as researched students’ perceptions and experiences with the course design and mobile communication technologies. The results of the study showed students valued the selected technology and gained targeted video production skills. Although students’ liked the course design, they experienced challenges with course requirements, time management, and using the technological audio recording components.
机译：二十一世纪农业传播专业的学生毕业时将拥有越来越多样化的技能。专业领域包括：写作，编辑，设计，营销，媒体关系，活动计划，人际交流，数字发展，电子出版物，在线视频，移动应用程序，播客和社交媒体。所需技能的这种扩展在很大程度上是由于当今沟通渠道的增长和媒体平台的融合。为了继续为学生提供农业传播专业的准备，课程必须反映当前的行业需求和可用技术。在本文中，讨论了一种通过实现用于科学交流的背包多媒体新闻工具包来扩展课程以合并这些较新技术的方法。开发套件的目的是为了满足以下标准：1）学生需要机会来获得各种广泛的技术技能，2）技术必须具有移动性和成本效益，3）技术必须能够产生各种内容跨各种平台。移动多媒体套件包括iPad mini和视频配件。通过一项基于农业通信的混合学习型基于项目的本科课程，作者测试了工具包的有效性，并研究了学生对课程设计和移动通信技术的看法和经验。研究结果表明，学生重视所选的技术并获得了有针对性的视频制作技能。尽管学生喜欢课程设计，但他们在课程要求，时间管理和使用技术录音组件方面遇到了挑战。

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