Activation of collaborative communities is hampered by the communicative fragmentation that is at least partially caused by their distributed tool systems. We examine the role of domain, conversation, and functionality roles in modelling community activation. We show how collaboration patterns can be used to design appropriate socio-technical solutions. These patterns contextualize the various types of roles by linking them to the (1) relevant usage context (2) communicative workflow stages and (3) functionality components across the tool system.
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