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Information Systems Service Quality Measurement: The Evolution of The SERVQUAL Instrument

机译:信息系统服务质量评估:SERVQUAL仪器的发展

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Due to the increasing service component of information technology, service quality measurement has become increasingly important as IS practitioners attempt to increase service quality to customers. The measurement of service quality in IS evolved from the research done in the marketing literature. The SERVQUAL instrument has evolved to become the most commonly used measurement instrument in both IS and marketing. Although commonly used, the SERVQUAL instrument is not without criticism. This paper describes the SERVQUAL instrument, its criticisms and support, and finally the SERVPERF instrument, a variation of the SERVQUAL instrument which is an attempt at improving upon the SERVQUAL instrument.
机译:由于信息技术的服务组成部分不断增加,随着IS从业人员试图提高对客户的服务质量,服务质量度量变得越来越重要。 IS中服务质量的度量是根据市场营销文献中的研究发展而来的。 SERVQUAL仪器已经发展成为IS和市场营销中最常用的测量仪器。尽管经常使用,SERVQUAL仪器并非没有批评。本文介绍SERVQUAL仪器,其批评和支持,最后介绍SERVPERF仪器,这是SERVQUAL仪器的一种变体,它是对SERVQUAL仪器的改进尝试。

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