• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Investment and Management >'Intervention of destination management organization's in tourist destinations for branding, image building and competitiveness - a conducive model for Karnataka'
【24h】

'Intervention of destination management organization's in tourist destinations for branding, image building and competitiveness - a conducive model for Karnataka'

机译：“目的地管理机构对旅游目的地的品牌，形象塑造和竞争力的干预-卡纳塔克邦的有益模式”

获取原文
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Destination Management Organization (DMO) is a technical body which is supported by the Host Government. DMO's initiate a standardized procedure to market a destination by attracting right quantum of tourist, to synergizes activities on tourist destinations. DMOs are also perceived as marketing organizations designed to bring buyers (visitors) in contact with marketers (providers of tourism products and services). DMOs can flourish with Destination marketing as a proactive function. Visitor centered approach to the economic and cultural development of a destination will balance & integrate the interests of visitors, service providers and the community. Core DMO functions are to market the destination as attractive to visitors (i.e., generating prospects) through marketing and promotional activities like, branding, advertising, media production, etc. Providing suppliers with market intelligence plus cost effective access to distribution channels are other functions. The interest also will be on providing some level of support to the visitor at the destination and the future of DMO's will be as a dominant and most influential body to manage a Destination evolving into a "total destination management system". The DMO will become the ultimate source of strategic intelligence and grow as a communication centre for a destination. The research identifies to impart value creation in a networked environment through DMOs in order to enhance a new paradigm for competent destination management and thereby to build on the professional competency through DMOs to foresee the future challenges. Thereby, the DMO community will be sought after by Govt. institutions & large corporations for information and leadership.
机译：目的地管理组织（DMO）是一个由东道国政府支持的技术机构。 DMO发起了一种标准化程序，通过吸引正确的游客数量来营销目的地，以协同旅游目的地的活动。 DMO也被认为是旨在使购买者（游客）与销售者（旅游产品和服务的提供者）联系的营销组织。 DMO可以将目的地营销作为一种积极的功能而蓬勃发展。以游客为中心的目的地经济和文化发展方法将平衡并整合游客，服务提供商和社区的利益。 DMO的核心功能是通过品牌，广告，媒体制作等市场营销和促销活动来吸引游客（即产生潜在客户），从而吸引目的地市场。向供应商提供市场情报以及具有成本效益的分销渠道访问是其他功能。兴趣还将在于为目的地的访问者提供一定程度的支持，而DMO的未来将成为管理目的地的主导和最有影响力的机构，并逐渐演变为“全面目的地管理系统”。 DMO将成为战略情报的最终来源，并发展成为目的地的交流中心。该研究确定了通过DMO在网络环境中赋予价值创造，以增强主管目的地管理的新范式，从而通过DMO增强专业能力以预见未来的挑战。因此，Dov社区将受到Govt的追捧。机构和大型公司的信息和领导力。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号