Despite the numerous attempts to define Tourist Destination Attractiveness (TDA) and Governance (TDG), there are no identified contributions concerning the analysis of these elements in a systemic way. This paper creates a TDA-TDG matrix able to map destinations on the basis of these dimensions, in order to draw development strategies. Drivers of TDA and TDG are chosen by means of literature and validated by 15 tourism stakeholders. TDA index is got throughout Delphi method while TDG index throughout an adaptation of the SERVPERF questionnaire. The paper results in a mapping of tourist destinations that allows tourist managers to draw paths of development.
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