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首页> 外文期刊>Journal of Investment and Management >Alpine tourism as an economic development factor. A market perspective
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Alpine tourism as an economic development factor. A market perspective

机译:高山旅游作为经济发展因素。市场角度

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Tourism trends and policies is becoming an international reference and benchmark on how effectively countries are supporting competitiveness, innovation and growth, and shed light on policies and practices associated with this. Despite the topic of attractiveness of tourist destinations is at the center of the international economic debate, there are still many areas showing important gap among potentials and performances and in most cases literature doesn't offer a suitable measure and strategic solutions for this problem. From a destination-based tourism model, the transition has been made to a model driven by motivation and the search of experience. The forces driving the change are: internet, low costs, tour operators, OTAs and the new demand for experiences from tourists, which have changed the rules of the game and, most importantly, altered the balance between supply and demand. The paper has three research goals. Firstly, a driven-based analysis will be presented, aimed at identifying the factors which condition and/or support the sector, briefly touching a legislation, governance, funding and infrastructure and cultural heritage. Subsequently the paper will focus some deficiencies of the tourist system in Italy, still organized according to an endogenous vision of the sector's development, and based on a model turned to a production perspective in which the offer is placed at the center of the system, with no added value and limited activity in term of retails, marketing and innovation and low level of professional competence. Finally the research will aim to propose a change of the tourism policy in Italy. As well as a reorganization of offer in a more innovative and experienced-based key, to be more competitive Italy needs the role of local government to be extensively reviewed: local administrations will have to take leadership of the destinations, bringing a strategic vision to the territory and becoming the main actor in conceiving and designing the offer of tourism.
机译:旅游业发展趋势和政策正在成为国际参考和基准,以帮助各国有效地支持竞争力,创新和增长,并阐明与此相关的政策和做法。尽管旅游目的地的吸引力这一主题是国际经济辩论的中心,但仍有许多领域显示出潜力和表现之间的重要差距,并且在大多数情况下,文献没有为该问题提供合适的措施和战略解决方案。从基于目的地的旅游模型,已经过渡到由动机和经验搜索驱动的模型。推动这一变化的因素是:互联网,低成本,旅行社,OTA以及游客对体验的新需求,这些都改变了游戏规则,最重要的是,改变了供求之间的平衡。本文有三个研究目标。首先,将进行基于驱动的分析,旨在确定影响和/或支持该部门的因素,并简短地涉及立法,治理,资金,基础设施和文化遗产。随后,本文将重点介绍意大利旅游体系的一些不足之处,这些缺陷仍根据该行业发展的内生愿景进行组织,并基于转向生产视角的模型,其中将要约放在系统的中心,没有零售业,营销和创新方面的附加值和活动受限,专业能力水平低。最后,研究旨在提出意大利旅游政策的变化。除了要以更具创新性和经验为基础的密钥对产品进行重组之外,要提高竞争力,意大利还需要对地方政府的角色进行广泛审查:地方政府将必须领导目的地,从而将战略眼光带给意大利。领土,并成为构思和设计旅游产品的主要参与者。

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