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首页> 外文期刊>Journal of Investment and Management >'Total attractiveness' for consumer in advanced D.D.-B.B. systemic marketing in tourism management
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'Total attractiveness' for consumer in advanced D.D.-B.B. systemic marketing in tourism management

机译：进阶D.D.-B.B.消费者的「整体吸引力」旅游管理中的系统营销

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Part of literature and practice in tourism destination (Management) often consider (in case of weak marketing point of view) a too restrictive interpretation and implementation of (destination) "attractiveness". This is a paradox. Frequently attractiveness in tourist destination management only means natural and intrinsic appeal of a destination, site or locus or similar. In important btoc fields, management and systemic marketing enlarge significance/contents of (complete) "attractiveness" (for the consumer-final client ). Also tourist destination management, rarely completely oriented to consumer (person-consumer), must reduce gap in implementation of real comprehensive, entire attractiveness (for consumer in btoc tourism). This paper also indicates how to apply to tourist destination management "complete" and impacting attractiveness, with really systemic marketing proposed by the author and gradually activated by outstanding firms also in Italy. So, this paper that enlarges "attractiveness" (for consumers) word , like occurs in other btoc fields, focalizes new kind of systemic marketing concepts and approaches, to increase impact of really comprehensive destination attractiveness (for consumer-final client ) not only using web. Also, this paper with neologisms , emphasizes how enlarged "attractiveness"(for consumers) can ameliorate (in btoc tourism management) multiple systemic "differentiation" by a lot of important (systemic) marketing topics, now including neologisms like: bunch, blend, propositioning, and so on, referring to single or aggregate of single advanced systemic marketing. Looking to unrestricted attractiveness, this paper proposes a shift from "natural" limited attractiveness to a real whole attractiveness, involving so called "persumer" (person-consumer) and it presents a new related concepts and a (called D.D.-B.B.) multi polyhedric systemic marketing approach to ameliorate impact on consumer (in btoc Tourism Management). To catch other opportunities referring to so called "external valorization", (multi-polyhedric) S.A.W.A or "Systemic Articulated Whole Attractiveness", activates polyhedric, strong "mixtures" (including experiential marketing), bunch and blend and other concepts impacting on "Whole Multiple Systemic Differentiation" related to a complete attractiveness. This includes effects of propositioning to positioning not only brand or normal packages in tourism. This paper proposes various possible innovations in words and emphasizes how various new attractiveness (of a specific whole firm) for the consumer-customer depends also on aggregating single (multi-articulated ) advanced systemic marketing into D.D. (new articulated and consumer oriented D.O., part of a new DOM) , to get (through B.B.) more and really excellent results by comprehensive, whole differentiation (not only of intrinsic site-destination) also sprung from "new" complete Attractiveness (to the consumer- final client).
机译：在旅游目的地（管理）的一部分文学和实践中，（在营销观点不佳的情况下）经常认为对（目的地）“吸引力”的解释和实施过于严格。这是一个悖论。旅游目的地管理中的吸引力通常仅表示目的地，地点或场所或类似地点的自然和内在吸引力。在重要的btoc领域中，管理和系统性营销扩大了（完整的）“吸引力”（对于最终消费者）的重要性/内容。同样，旅游目的地管理，很少完全面向消费者（个人消费者），必须减少在实现真正的，全面的吸引力（对于btoc旅游中的消费者）方面的差距。本文还通过作者提出的真正系统的营销方法，以及也由意大利的优秀企业逐步激活的方法，说明了如何“完全”应用到旅游目的地管理并影响吸引力。因此，与其他btoc领域一样，本文扩大了“吸引”（对消费者）一词，着眼于新型的系统营销概念和方法，以增加真正全面的目的地吸引力（对最终消费者而言）的影响网络。此外，本文结合新词学，强调了（对消费者而言）扩大的“吸引力”如何通过许多重要的（系统性）营销主题来改善（在btoc旅游管理中）多种系统的“差异化”，现在包括新词学，例如：串，混合，命题等，指的是单个高级系统营销的单个或全部。针对不受限制的吸引力，本文提出了从“自然的”有限吸引力到真正的整体吸引力的转变，其中涉及所谓的“消费者”（人消费者），并提出了一个新的相关概念和（称为DD-BB）多面体系统营销方法以改善对消费者的影响（在btoc旅游管理中）。为了抓住其他机会，即所谓的“外部增值”，（多面体）SAWA或“系统性整体吸引力”，激活了多面体，强烈的“混合物”（包括体验营销），捆绑和融合以及其他影响“整体”的概念。多重系统差异”与完全的吸引力有关。这不仅包括在旅游业中定位品牌和普通套餐的定位效应。本文提出了各种可能的创新措辞，并强调了对消费者-客户的各种（特定整个公司的）新吸引力如何还取决于将单一（多关节）高级系统营销整合到D.D中。 （新的铰接式的和面向消费者的DO，是新DOM的一部分），通过“全面”的完全吸引力（从到消费者最终客户）。

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