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Application of Customer Relationship Management Practices in the Industrial Process

机译：客户关系管理实践在工业过程中的应用

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The focus of research is to discuss customer relationship management practice and their effect on customer satisfaction. Today, business organizations are living in a highly competitive world, and for any bank to know its customers because they are the cornerstones on which business is based. Study observed the research problem as competition among bank has changed the way of conducting with consumers. Customers nowadays became more sophisticated and started seeking best providers. Furthermore, banks face huge request in satisfying large amount of customers as the number of orders and customers increase day after day. Research objectives formulated are: to know the importance of CRM in industrial practice, to measure the level of customer satisfaction, to assess the relationship in between CRM and customer satisfaction. Methodology says that The Population which is collects from Kurdistan International Bank in Erbil, at Kurdistan region from Iraq. The research data is collected by developing questionnaire, the research is of quantitative method which tends to address the numerical data and statistics rather than the quality of data. The use of management expertise to provide advice on conducting marketing research on the surrounding environment and how to exploit opportunities and meet the challenges that the responses showed a lack of such research. Review the customer relationship management program periodically during the year to determine its performance.
机译：研究重点是讨论客户关系管理实践及其对客户满意度的影响。如今，商业组织生活在竞争激烈的世界中，任何一家银行都必须了解其客户，因为它们是开展业务的基石。研究发现了研究问题，因为银行之间的竞争已经改变了与消费者进行交易的方式。如今，客户变得越来越老练，并开始寻求最佳供应商。此外，随着订单数量和客户的日益增加，银行在满足大量客户方面面临巨大的需求。制定的研究目标是：了解CRM在工业实践中的重要性，衡量客户满意度的水平，评估CRM和客户满意度之间的关系。方法论说，人口是从伊拉克库尔德地区的埃尔比勒库尔德国际银行收取的。研究数据是通过编制调查表来收集的，研究是定量方法，倾向于处理数值数据和统计数据，而不是数据质量。利用管理专业知识来提供建议，以进行有关周围环境的市场研究，以及如何利用机遇和应对挑战，因为回应表明缺乏此类研究。在这一年中，定期检查客户关系管理程序以确定其性能。

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