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首页> 外文期刊>Journal of Marketing and Consumer Research >The Effect of Internal Marketing Elements on Organizational Commitment of Health Workers (A Case of Ethiopia)
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The Effect of Internal Marketing Elements on Organizational Commitment of Health Workers (A Case of Ethiopia)

机译：内部营销要素对卫生工作者组织承诺的影响（埃塞俄比亚为例）

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Internal marketing has been taken as a tool that can positively influence organizational commitment of employees to consistently deliver quality service. However, not much is known about the effect of internal marketing on employee commitment in health care institutions especially in Ethiopian context. This study, therefore, attempts to examine the effect of internal marketing on organizational commitment in the case of health care institutions in Sidama Zone. A structured questionnaire was used to collect data. Respondents were selected using simple random sampling technique and data analyzed mainly using correlation and regression. The study established three dimensions of internal marketing comprising, vision, staff development, and reward. Together, these internal marketing dimensions had 15 items which predicted almost 73% of the variance in employee commitment.
机译：内部市场营销已被视为可以积极影响员工的组织承诺以持续提供优质服务的工具。但是，关于内部营销对医疗机构员工承诺的影响知之甚少，尤其是在埃塞俄比亚的情况下。因此，本研究试图检验内部营销对Sidama地区医疗机构的组织承诺的影响。使用结构化调查表收集数据。使用简单的随机抽样技术选择受访者，并主要使用相关性和回归分析数据。该研究建立了内部营销的三个维度，包括愿景，员工发展和奖励。这些内部营销维度共包含15个项目，这些项目预测了员工承诺差异将近73％。

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