• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Marketing and Consumer Research >Market Marginal Analysis of Peas in Khyber Pakhtunkhwa
【24h】

Market Marginal Analysis of Peas in Khyber Pakhtunkhwa

机译：开伯尔-普赫图赫瓦省豌豆的市场边际分析

获取原文
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This study was initiated to overview the peas marketing practices, identify the socio-economic, technical and marketing constraints confronted by the growers in enhancing its marketing and promoting its exports. To achieve the objectives, pea’s growers and market traders involved in peas marketing were interviewed through pre-tested questionnaires in two districts. i.e. Haripur and Mansehra districts of Khyber Pakhtunkhwa in the year 2013-14. Both districts are enjoying the central position in Khyber Pakhtunkhwa by supplying peas. The farm size of the selected growers ranged between 0.88 to 31.25 acres with an average of 4.52 acres in the study area. Most of the wholesalers and Beoparis bought pea’s produce from the growers directly at seasonal market such as Baffa (Mansehra) and tube well No.18 (Haripur) and sold at different wholesale markets of the country. It is remarkable that auction system was not existed in these seasonal markets. Sixty eight percent (68%) and 46% of the growers in both districts sold their pea’s produce in seasonal markets such as Baffa (Mansehra) and Tube-well No.18 (Haripur) respectively. The remaining 54% of the growers in Haripur district and 32% in Mansehra district sold their produce at the local seasonal markets as well as at Rawalpindi wholesale market. Eighty two percent of the growers enjoyed the price variation at each level, while the rest (18%) were not benefited from price variation, because they sold their peas crop to pre-harvest contractors at immature stage.Pea’s grower received a highest portion (68%) of the consumer’s rupee followed by the retailers. Data also indicated that the retailer realized 13 to 23% with an average of 18% of the consumer’s rupee in the whole season, while wholesaler received a minimum portion of the consumer’s rupee. The grower and retailer got 100% & 17.5% margin respectively in the one step promotion of peas produce, which are high as compared to other market intermediaries such as contractor and wholesaler.
机译：开展这项研究的目的是概述豌豆的营销实践，确定种植者在加强其营销和促进其出口方面面临的社会经济，技术和营销限制。为了实现这一目标，参与豌豆营销的豌豆种植者和市场商人通过在两个地区进行预先测试的问卷调查进行了采访。即开伯尔·普赫图赫瓦（Khyber Pakhtunkhwa）的Haripur和Mansehra区在2013-14年。这两个地区都通过供应豌豆而在开伯尔·普赫图赫瓦省占据中心地位。选定种植者的农场规模介于0.88至31.25英亩之间，研究区域的平均面积为4.52英亩。大多数批发商和Beoparis都是在季节性市场上直接从种植者那里购买豌豆的产品，例如Baffa（Mansehra）和18号管井（Haripur），并在该国的不同批发市场上出售。值得注意的是，在这些季节性市场中不存在拍卖系统。这两个地区有68％（68％）和46％的种植者分别在Baffa（Mansehra）和No.18 No.（Haripur）等季节性市场出售豌豆产品。哈里普尔地区其余54％的种植者和曼塞拉地区32％的种植者在当地的季节性市场以及拉瓦尔品第批发市场出售产品。百分之八十二的种植者在每个级别上都享受价格变化，而其余的（18％）则没有从价格变化中受益，因为他们在未成熟阶段将豌豆作物卖给了收获前的承包商。消费者的卢比占68％），零售商紧随其后。数据还显示，在整个季节中，零售商实现了13％到23％的卢比，平均为消费者的卢比，而批发商则获得了消费者卢比的最少部分。一站式推广豌豆产品，种植者和零售商分别获得100％和17.5％的利润，这比承包商和批发商等其他市场中介者高。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号