...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Agricultural Science >Influence of Product Quality on Organizational Performance of Seed Maize Companies in Kenya
【24h】

Influence of Product Quality on Organizational Performance of Seed Maize Companies in Kenya

机译：产品质量对肯尼亚种子玉米公司组织绩效的影响

获取原文
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

A number of new seed entrepreneurs were established in Kenya, however, the majority of them fail to achieve the required business growth and competiveness. As a result, they remain small and producing less quantities of seed compared to the few large seed companies in the same market. This study evaluated the influence of product quality on organizational performance of seed maize companies in Kenya. The study adopted a cross-sectional survey research design to collect data from the target population which comprised of seed maize companies in Kenya. The sampling frame of the study was the registered seed maize companies at the Seed Trade Association of Kenya which was the unit of analysis while the respondents were the managerial employees within the seed companies and key seed experts in Kenya. Primary data was obtained by administering questionnaires to four employees within each seed company. The four employees were randomly selected from the production, marketing, finance and warehousing departments. The key seed experts were selected through snow balling and judgment technique. Interviews were conducted with the selected seed experts. The collected data was analyzed using SPSS software. Factor analysis was done to establish the appropriateness of the questionnaire constructs. Both descriptive and inferential statistics were used. Inferential statistics included the use of bivariate analysis and the study used the Pearson correlation coefficient. The study also ran a multiple regression model in order to establish the effect of product quality on organizational performance of seed maize companies. Results indicated that the original source of seed can affect product credibility and sales, seed certification standards influenced product credibility and sales, characteristics of seed varieties affect product performance and use of hotlines to report seed failure influences the credibility of the seed and the distributor. The study concludes that managers can increase profitability by putting in place appropriate quality management systems (QMS) and product quality standardization of seeds produced to ensure high quality seed. The study recommends that the management of seed companies should ensure they embark on improving the product quality of seeds produced so as to meet customer requirements and enhance the firm’s performance. This can be achieved by implementing appropriate QMS, securing contracts with large farmers who have irrigation facilities to guarantee adequate seed fields isolation, high productivity and quality seed production.
机译：在肯尼亚建立了许多新的种子企业家，但是其中大多数未能实现所需的业务增长和竞争力。结果，与同一个市场中的少数几家大型种子公司相比，它们仍然很小，种子的产量也更少。这项研究评估了产品质量对肯尼亚种玉米公司组织绩效的影响。该研究采用了横断面调查研究设计，以从包括肯尼亚的种子玉米公司在内的目标人群中收集数据。该研究的抽样框架是肯尼亚种子贸易协会的注册种子玉米公司，这是分析的单位，而受访者则是肯尼亚种子公司的管理人员和关键种子专家。通过对每个种子公司内的四名员工进行问卷调查来获得原始数据。这四名员工是从生产，市场，财务和仓储部门中随机选择的。通过滚雪球和判断技术选择了关键种子专家。与选定的种子专家进行了访谈。使用SPSS软件分析收集的数据。进行因素分析以建立问卷结构的适当性。描述性统计和推论统计都被使用。推论统计包括使用二元分析，而研究则使用Pearson相关系数。该研究还运行了多元回归模型，以建立产品质量对种玉米公司组织绩效的影响。结果表明，原始种子来源会影响产品的信誉和销售，种子认证标准会影响产品的信誉和销售，种子品种的特征会影响产品性能，而使用热线举报种子失败会影响种子和分销商的信誉。该研究得出的结论是，管理人员可以通过建立适当的质量管理体系（QMS）和生产的种子产品质量标准化来确保高质量种子，从而提高利润率。研究建议种子公司的管理层应确保他们着手改​​善所生产种子的产品质量，以满足客户的要求并提高公司的绩效。这可以通过实施适当的QMS来实现，与拥有灌溉设施的大型农民签订合同，以确保充分隔离种子田地，提高生产率和优质种子生产。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号