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首页> 外文期刊>Journal of Marketing and Consumer Research >Exploration of Structure-Conduct-Performance of Coffee Market System in Ethiopia: The Case of Jimma Zone
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Exploration of Structure-Conduct-Performance of Coffee Market System in Ethiopia: The Case of Jimma Zone

机译：埃塞俄比亚咖啡市场体系的结构传导性能研究-以吉马地区为例

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A study entitled farmers perspective exploration of structure-conduct-performance of coffee market system was undertaken in Jimma zone, Ethiopia with the aim of computing a four firms concentration ratio, observing the price setting strategy, estimating costs, margins (gross and profit). 138 smallholder farmers from eight kebeles were sampled using multi-stage sampling techniques. Besides, respondents comprised of cooperatives, unions, suppliers, and were selected following the chain of actors starting from the sample farmers. Data were collected from primary sources through semi-structured interview schedule, checklist, and group discussion accordingly. Data were also collected from secondary sources. Descriptive method of data analysis using structure-conduct-performance model was used to analyse the data. The result of four firms concentration index revealed that in all districts a few suppliers have largely conditioned the volume of coffee traded revealing the existence of market imperfection as few suppliers seem to have monopolized the coffee market in general. The market conduct analysis detected that unfair price setting practices, in advance credit based binding contractual agreement, confusing marketing informations, and collusion mechanisms were followed by suppliers while purchasing coffee from farmers. The performance component analysis based on gross margin and profit margin revealed that despite, farmers do all the work of production and harvesting activities, and bearing the associated risks, received the very smaller portion of profit shares from both washed and unwashed coffee type. Still, farmers relatively perform better and efficient while participated in drying coffee than selling the red cherry coffee type as in drying cherry coffee the proportion of gross marketing margin reached to smallholder farmers is higher than the one absorbed in the market for other intermediaries. Finally, the study recommended that, as farmers are the pro-poor groups who needs to be prioritized in any intervention, legal tactics and conditions under which illegal and imperfect market practices would not likely to prevail should be implemented. Legal interference in coffee business prevailing price ceiling and price floor in accordance with keeping farmers’ advantage should be accompanied with farmers.
机译：在埃塞俄比亚的吉马地区进行了一项名为“农民视角的咖啡市场体系结构行为绩效探索”的研究，目的是计算四个公司的集中度，观察价格制定策略，估算成本，利润（毛利和利润）。使用多阶段采样技术对来自八个龙骨的138个小农户进行了采样。此外，从合作社，工会，供应商组成的受访者中，是从样本农户开始，按照一系列参与者选择的。通过半结构化的访谈时间表，清单和小组讨论从主要来源收集数据。还从二级来源收集了数据。使用结构-行为-性能模型的描述性数据分析方法来分析数据。四家公司集中度指数的结果表明，在所有地区中，有少数供应商在很大程度上限制了咖啡交易量，从而揭示了市场不完善的存在，因为几乎没有供应商似乎垄断了整个咖啡市场。市场行为分析发现，供应商在从农民那里购买咖啡时遵循了不公平的价格制定做法，事先基于信用的有约束力的合同协议，混乱的营销信息以及合谋机制。基于毛利率和利润率的绩效成分分析显示，尽管如此，农民仍从事生产和收割活动的所有工作，并承担相关风险，从冲净和未冲净的咖啡类型中获得的利润份额所占的比例很小。但是，参加干燥咖啡的农户相对于销售红樱桃咖啡的表现要好于出售红樱桃咖啡，因为在干燥樱桃咖啡中，小农户获得的总销售利润率的比例要高于其他中介机构所吸收的市场。最后，该研究建议，由于农民是在任何干预措施中都应优先考虑的穷人群体，因此应实施法律策略和条件，在这种策略和条件下，不太可能出现非法和不完善的市场惯例。为了保持农民的利益，对咖啡业务现行价格上限和价格下限的法律干预应伴随农民进行。

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