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首页> 外文期刊>Journal of Marketing and Consumer Research >Analysis of Head Cabbage Market Performance in Kofele and Kore Districts, Oromia Region, Ethiopia
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Analysis of Head Cabbage Market Performance in Kofele and Kore Districts, Oromia Region, Ethiopia

机译：埃塞俄比亚奥罗米亚地区科费勒和科雷地区的大白菜市场表现分析

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The study analyzed market performance of head cabbage in Kofale and Kore districts with the objective of identifying actors involved in head cabbage markets and examining market performance of head cabbage. A two-stage sampling procedure was used to select sample households. A total of 120 head cabbage producers, 50 traders and 50 consumers were randomly selected and interviewed using structure questionnaires and checklist. The descriptive statistics and market margin model were applied to analyze head cabbage market performance. The result of the study shows that farmers used three market outlet to sell their product. These are collectors, wholesalers and consumers. However, they earn low/little market margins from the large volume of head cabbage they sold to collectors and wholesaler compare to consumers. This is due to brokers who have the power to determine prices paid by the traders and thus extract huge marketing margins. Therefore, this study suggests that it shall be better to improve the farmers’ market margins from collectors and wholesalers by strengthening farmers-traders linkage through reducing brokers’ exploitation and solving related production and marketing problems in the study area.
机译：该研究分析了科法尔和科雷地区大白菜的市场表现，目的是确定参与大白菜市场的参与者并检查大白菜的市场表现。采用两阶段抽样程序来选择样本家庭。随机选择了120个大白菜生产者，50个贸易商和50个消费者，并使用结构问卷和清单进行了采访。应用描述性统计数据和市场利润率模型分析大白菜的市场表现。研究结果表明，农民使用三个市场销售产品。这些是收藏家，批发商和消费者。但是，与出售给收藏家和批发商的大头白菜相比，他们从市场上获得的利润低/微不足道。这是由于经纪人有权确定交易者支付的价格，从而获得巨大的营销利润。因此，本研究表明，最好通过减少经纪人的剥削并解决研究区域的相关生产和销售问题，加强农贸联系，以提高农民从收藏家和批发商那里获得的市场利润。

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