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首页> 外文期刊>Journal of Agricultural Science >Marketing Efficiency of Date in Khartoum State, Sudan
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Marketing Efficiency of Date in Khartoum State, Sudan

机译：苏丹喀土穆州日期的市场营销效率

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The study aimed to measure the marketing efficiency of date at wholesalers in Khartoum State in the year 2013. The study depended mainly on primary data which was collected through questionnaire. About 35 of wholesaler were selected through simple random sampling. Also, secondary data was collected from sources related to topic of the study. The data was analyzed using descriptive statistics tool. Also, quantitative analysis techniques were used to calculate net marketing margins and marketing efficiency for wholesalers. The study revealed that 82.9% of wholesalers bought the product from local traders. On the other hand, about 68.6% of wholesalers sold their product to retailers. About 25.30, 33.20, 13.30 and 7.40 SG/Sack represented Gross Marketing Margins for Gondaila, Tomoda, Brakawie and Gawa, respectively. About 25.25, 6.15, -13.75 and -20.65 SG/Sack represented Net Marketing Margins for Gondaila, Tomoda, Brakawie and Gawa, respectively. The Shepherd’s Formula indicated that Gondaila, Tomoda, Brakawie and Gawa got marketing efficiency equal to 17.41, 13.09, 06.06 and 02.45, respectively. The main obstacles that facing wholesalers in marketing of date were follows: transportation cost, taxes, losses and finance. Increasing Net Marketing Margins at wholesaler’s Brakawie and Gawa in Khartoum market through reducing marketing costs (minimize economics and normal risks (balance between supply and demand beside control store pest) transportation and taxes cost items). In this efficiency activity, investment and credit services should be encouraged and provided, respectively.
机译：该研究旨在衡量2013年喀土穆州批发商的枣类市场营销效率。该研究主要依赖于通过问卷调查收集的主要数据。通过简单的随机抽样选择了大约35个批发商。此外，从与研究主题相关的来源收集了二级数据。使用描述性统计工具分析数据。此外，还使用定量分析技术来计算批发商的净营销利润和营销效率。研究表明，有82.9％的批发商从当地商人那里购买了产品。另一方面，约68.6％的批发商将其产品出售给零售商。大约25.30、33.20、13.30和7.40 SG / Sack分别代表了Gondaila，Tomoda，Brakawie和Gawa的毛利润率。大约25.25、6.15，-13.75和-20.65 SG / Sack分别代表Gondaila，Tomoda，Brakawie和Gawa的净营销利润。牧羊人的公式表明，Gondaila，Tomoda，Brakawie和Gawa的营销效率分别等于17.41、13.09、06.06和02.45。批发商在日期营销方面面临的主要障碍如下：运输成本，税金，损失和财务。通过降低营销成本（最大限度地降低经济和正常风险（在控制商店害虫旁边的供需平衡），运输和税收成本项目），增加喀土穆批发商Brakawie和Gawa在喀土穆市场的净营销利润。在这种效率提高活动中，应分别鼓励和提供投资和信贷服务。

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