In recent years, the real estate is one of the focuses of the Chinese people, is also one of the largest areas affected by the national policy. In addition to the quality of the building itself, environment and other objective conditions, the sales model, the promotion of communication channels is an important factor of decision enterprise property sales. As the evolution of media technology and propagation mode, the meteoric rise of new media marketing communication environment has changed dramatically. Marketing communication as an important part of the real estate business, also should make a rapid response and adjustment. This study mainly analyzes and discusses the real estate advertisement under the background of new media marketing strategy.
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