Fire departments are essential assets in American rural communities. The current study aims to understand the motivations and the personal, organizational, and communal aspects that drive firefighters (both paid and volunteers) to engage in additional voluntary community work. Their volunteer activity challenges existing theories on motivation to volunteer, since these firefighters already have what most volunteers seek (e.g., recognition and satisfaction). Two focus groups of firefighters were assembled in which volunteer and career firefighters shared their perceptions about their communities and the work they do for them. Qualitative data analysis showed that leadership, attitudinal commitment, a strong sense of affiliation, altruism, and a sense of community all influenced firefighters’ perceptions and motivations. Key words: firefighters, community, volunteer, focus groups, asset-based community development
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