Research of Evolution Mechanism of Network Group Event Based on Grounded Theory under Micro-Blog Platform

Haiying Ma

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Research of Evolution Mechanism of Network Group Event Based on Grounded Theory under Micro-Blog Platform

机译：微博平台下基于扎根理论的网络群体事件演化机制研究

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At this stage, China society in conflict-prone period, the network group events developed rapidly. Network group events had a significant impact on society. The trend which the online group event evolved into the offline group incidents is becoming evident. In this paper, we used grounded theory to study the evolution and the development process of network group events under the micro-blog platform. We present an evolution mechanism model of network group event under micro-blog platform and find the formation mechanism of the network of public opinion, intrinsic motivation and the evolution of the network group events.

机译：在这个阶段，中国社会处于冲突多发时期，网络群体事件迅速发展。网络团体活动对社会产生了重大影响。在线小组事件演变为离线小组事件的趋势变得越来越明显。本文采用扎根理论，研究了微博平台下网络群体事件的演变和发展过程。本文提出了微博平台下网络群体事件的演化机制模型，并探讨了舆论网络的形成机理，内在动机和网络群体事件的演化。

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《Journal of Service Science and Management》 |2015年第5期|共7页
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Haiying Ma;
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中图分类商业计划与管理;
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Research of Evolution Mechanism of Network Group Event Based on Grounded Theory under Micro-Blog Platform

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