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The Impacts of Multi-environmental Constructs on Tourism Destination Competitiveness: Local Residents’ Perceptions

机译:多环境构造对旅游目的地竞争力的影响:当地居民的感知

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In the rural tourism industry, the environment has emerged to be of most concern to the local communities, followed by social-cultural and economic issues. Stemming from the awareness, the environment has become one of the main pillars for sustainable tourism development, particularly, rural tourism destination. On the other note, in a competitive tourism market, it is important for rural tourism destinations to create competitive advantage in order to attract visitors. Therefore, competitiveness theory underpins the research framework proposed and attempts to examine the impacts of multi-environmental constructs towards the development of rural tourism destination competitiveness. A total of 278 respondents comprising of local communities from rural destinations in Sarawak, Malaysia took part voluntarily in this study. To assess the developed model, SmartPLS 2.0 (M3) is applied based on path modelling and bootstrapping. The findings showed that local residents are in their believed that for a rural tourism destination to enhance its competitiveness, environmental education is the key to increase environmental conservation that lead to better quality of environment. Tourism infrastructure is an added advantage to increase a tourism destination competitiveness. This study further discussed on the implications of the findings, limitations, and direction for future research.
机译:在乡村旅游业中,环境已成为当地社区最关注的问题,其次是社会文化和经济问题。从意识出发,环境已成为可持续旅游业发展的主要支柱之一,特别是乡村旅游目的地。另一方面,在竞争激烈的旅游市场中,乡村旅游目的地创造竞争优势以吸引游客很重要。因此,竞争力理论为提出的研究框架提供了基础,并试图检验多环境结构对乡村旅游目的地竞争力发展的影响。来自马来西亚砂拉越农村地区的本地社区组成的总共278名受访者自愿参加了这项研究。为了评估开发的模型,基于路径建模和自举应用了SmartPLS 2.0(M3)。调查结果表明,当地居民相信,对于乡村旅游目的地来说,要提高其竞争力,环境教育是加强环境保护,提高环境质量的关键。旅游基础设施是增加旅游目的地竞争力的附加优势。本研究进一步讨论了发现的意义,局限性和未来研究方向。

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