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首页> 外文期刊>Journal of Sustainable Development >Strategic Direction and Sustainable Development in Franchising Organizations: A Conceptual Study
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Strategic Direction and Sustainable Development in Franchising Organizations: A Conceptual Study

机译：特许经营组织的战略方向与可持续发展：概念研究

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摘要

Franchising is viewed as a significant industry in contributing to the global economic development by generating an average of $3.7 billion in annual franchise sales from 40 countries and provides over 18 million jobs opportunities. Due to the expansion of franchise business markets in Malaysia, the number of franchise outlets keeps increasing more than doubled within six years, with total 10720 outlets in 2010 to 23140 outlets in 2016. To intensify the continuance of this expanding process, franchise entrepreneurs need to conserve a sustainable creative value in undergoing the challenging of the business environment. The limitations of internal and external factors such as core capability, government support and other related dimensions affect the stability of franchise organization. This paper pursues to explore the related existing literature and underpinning theories that reinforce the sustainable development of franchise business. Most of the franchise models are captured in the different analysis of dimensions and strategies on sustainable development goals. The objective of this study is to conceptualize the strategic direction practices and propose a theoretical framework of sustainable franchising that can help the continuance of franchise business. Therefore, by supporting and participation of stakeholders, entrepreneurs, academicians, researchers, and governments, future analysis can develop and expose a sustainable model of franchising.
机译：特许经营被视为对全球经济发展做出贡献的重要行业，它在40个国家/地区创造了平均每年37亿美元的特许经营销售额，并提供了1800万个就业机会。由于马来西亚特许经营业务市场的扩大，特许经营网点的数量在六年内保持了翻番增长的态势，2010年共有10720个网点，2016年为23140个网点。为了加强这一扩展过程的持续性，特许经营企业家需要在面对商业环境挑战时保留可持续的创造价值。内部和外部因素（例如核心能力，政府支持和其他相关方面）的局限性影响着特许经营组织的稳定性。本文旨在探索现有的相关文献和基础理论，以加强特许经营的可持续发展。大多数特许经营模式都包含在对可持续发展目标的维度和策略的不同分析中。这项研究的目的是概念化战略指导做法，并提出可持续特许经营的理论框架，这可以帮助特许经营业务的持续发展。因此，通过利益相关者，企业家，院士，研究人员和政府的支持和参与，未来的分析可以发展和揭示可持续的特许经营模式。

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