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首页> 外文期刊>Journal of Sustainable Development >Towards Effective Use of ICTS and Traditional Media for Sustainable Rural Transformation in Africa
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Towards Effective Use of ICTS and Traditional Media for Sustainable Rural Transformation in Africa

机译：努力有效利用ICTS和传统媒体促进非洲的可持续农村转型

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Development programmes initiated by governments in parts of Africa aimed at improving the living standard of the people, have either achieved minimal success or failed because of the negative attitude of the people. One issue that has therefore dominated discussions among development agencies and initiators in Africa is that of dealing with the people’s attitudes and responses to issues of development. This paper is therefore geared towards exploring ways in which ICTs and traditional media could become effective tools in the campaigns and mobilization for the adoption of innovations, which is central to rural development in Africa. The method of content analysis using review of existing document such as books, journals, periodicals, case record and others documented by government, individuals and organization s was utilized. The findings revealed that the majority of the people in Africa lived in the rural areas and were not abreast with information about government programmes aimed at improving them. Apart from acknowledging the basic challenges confronting policy makers, development communicators and other stakeholders in the development process, the paper recommends among others, that governments in Africa should create the enabling environment for the ICTS to be effectively used and synergized with traditional media in achieving development communication goals at all levels.
机译：由非洲各国政府发起的旨在改善人民生活水平的发展计划，由于人民的消极态度而取得的成功很少或失败。因此，在非洲的发展机构和发起者之间的讨论中占主导地位的一个问题是处理人民对发展问题的态度和对策。因此，本文着眼于探索信息通信技术和传统媒体如何成为运动和动员中采用创新的有效工具的方式，这对于非洲农村发展至关重要。内容分析的方法是使用对现有文件（如书籍，期刊，期刊，案例记录以及政府，个人和组织记录的其他文件）的审阅。调查结果表明，非洲大多数人民生活在农村地区，与有关旨在改善他们的政府计划的信息并不一致。除了认识到决策者，发展传播者和其他利益攸关方在发展过程中面临的基本挑战外，本文还建议非洲各国政府应创造有利的环境，使ICTS得以有效利用并与传统媒体协同作用，实现发展各级沟通目标。

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