• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Systemics, Cybernetics and Informatics >Evidence-Based Education: Case Study of Educational Data Acquisition and Reuse
【24h】

Evidence-Based Education: Case Study of Educational Data Acquisition and Reuse

机译：循证教育：教育数据获取与重用的案例研究

获取原文
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Big Data has been used by managers to expand their ability to measure results and make decisions (Brynjolfsson & McFeem, 2012). In Brazil, companies still operate in a certain lack of regulations. Although existence of specific laws is not considered always sufficient to deal with all potential abuse of Big Data, (King & Richards, 2014). In this context, the purpose of this paper is to discuss the ethical implications of using Big Data tools in marketing activities. This work is a case study conducted in a Brazilian company of the loyalty program market. The data were obtained through an interview with a marketing manager working with Big Data and also through documents provided by the company. Data were analyzed using content analysis. The organization internally adopts specific rules to avoid abuse of Big Data. One of them would be to not use data that the customer is unaware of having made available, such as those related to certain consumer interactions on platforms such as Facebook. Despite these practices, the organization still does not have a comprehensive and official policy regarding the ethical implications of using Big Data.
机译：经理们已经使用大数据来扩展其衡量结果和制定决策的能力（Brynjolfsson＆McFeem，2012）。在巴西，公司仍然缺乏一定的法规运作。尽管特定法律的存在并不总是足以应付所有潜在的大数据滥用，（King＆Richards，2014）。在这种情况下，本文的目的是讨论在营销活动中使用大数据工具的伦理意义。这项工作是在一家忠诚度计划市场的巴西公司中进行的案例研究。数据是通过与大数据公司的市场经理进行访谈以及公司提供的文件获得的。使用内容分析来分析数据。组织内部采用特定规则，以避免滥用大数据。其中之一就是不要使用客户不知道的数据，例如那些与诸如Facebook之类的平台上的特定消费者交互相关的数据。尽管采取了这些做法，但该组织对于使用大数据的道德影响仍然没有全面而正式的政策。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号