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首页> 外文期刊>Journal of Technology Management & Innovation >Social Networks as Enablers of Enterprise Creativity: Evidence from Portuguese Firms and Users
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Social Networks as Enablers of Enterprise Creativity: Evidence from Portuguese Firms and Users

机译：社交网络是企业创造力的推动力：来自葡萄牙公司和用户的证据

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摘要

The present work analyzes the profiles of social networks' users, individuais and enterprises in Algarve (Portugal), having accomplished online questionnaires. Samples of 230 users and 70 firms were collected. According to data obtained there are different behaviors. Users' results highlight the need of harnessing the potential of recruitment and business projects through social networks, as searching for knowledge, communication and professional relations are expressive. Firms' results reveal two types of social networks' use: 1) knowledge search, interact with customers, launch new products; and 2) potential for marketing. Users' desire of expressing own ideas and being creative had low importance. In social networks they auscultate more about what others are doing than revealing own aspirations. Here firms can act in order to shape users ' attitudes and preferences to their creativity. Thus, enterprises can use the first level of social networks (knowledge and product-customer interaction) in order to enhance the second level (marketing and innovation).
机译：本文完成了在线问卷调查，分析了阿尔加维（葡萄牙）社交网络用户，个人和企业的概况。收集了230个用户和70个公司的样本。根据获得的数据，存在不同的行为。用户的结果突出显示了通过社交网络利用招聘和业务项目的潜力的需求，因为搜索知识，交流和专业关系是富有表现力的。企业的结果揭示了社交网络的两种使用方式：1）知识搜索，与客户互动，推出新产品;和2）营销潜力。用户表达自己的想法和创新的愿望的重要性不高。在社交网络中，他们比别人透露自己的愿望更多地听别人在做什么。在这里，公司可以采取行动以塑造用户对其创造力的态度和偏好。因此，企业可以使用第一级社交网络（知识和产品-客户交互）来增强第二级（营销和创新）。

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