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首页> 外文期刊>Journal of the Science of Design >ANALYSIS ONTHE TOUCHPOINT DESIGN OF TRIBAL EXPERIENCE JOURNEY FROM THE PERSPECTIVES OF SERVICE DESIGN
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ANALYSIS ONTHE TOUCHPOINT DESIGN OF TRIBAL EXPERIENCE JOURNEY FROM THE PERSPECTIVES OF SERVICE DESIGN

机译：从服务设计的角度分析胫骨体验之旅的触点设计。

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Following the growth of aboriginal self-awareness, aborigines start to combine local history and culture with the natural environment to provide experience services. This trend has become an important direction for tribes to develop the experience economy and Laiji Tribe provides a good example. This research has adopted literature analysis, participant observation and contextual interview to acquire field data and information for analyzing the touchpoint design of Laiji Tribe's experience journey. The research results indicate that: 1) Among stakeholders of tribal experience activity, the role that provides most experience activities is often increasingly connected with other service providers and is the core-node of this service system. 2) Experiential values pursued by the tourists in tribal experience journey are induced into five major perspectives, including thirty particulars and relevant elements. 3) Eight sweet points, eight pain points and relevant impact elements can be induced from tourists' experience feelings during the journey.
机译：随着土著人自我意识的增强，土著人开始将当地历史和文化与自然环境相结合，以提供体验服务。这种趋势已成为部落发展体验经济的重要方向，而莱吉部落就是一个很好的例子。本研究采用文献分析，参与者观察和背景访谈的方法来获取现场数据和信息，以分析莱基部落的体验之旅的接触点设计。研究结果表明：1）在部落体验活动的利益相关者中，提供最多体验活动的角色通常与其他服务提供者越来越紧密地联系在一起，并且是该服务系统的核心节点。 2）将游客在部落体验之旅中追求的体验价值归纳为五个主要视角，包括三十个细节和相关要素。 3）旅客在旅途中的感受会诱发出八个甜蜜点，八个痛苦点和相关的影响因素。

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