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首页> 外文期刊>Journal of the Science of Design >THE STUDY OF BUSINESS MAKE-UP COLOR MATCHING AND COLOR IMAGE
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THE STUDY OF BUSINESS MAKE-UP COLOR MATCHING AND COLOR IMAGE

机译：商业化妆色彩匹配和色彩图像研究

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The study explored the feelings experienced by female office workers with respect to color images for business make-up. The degree of color preference for business make-up was determined by evaluating significant differences. The results of this study were as follows. First, aesthetic measures with regards to color matching for business make-up were highly aesthetic and primarily warm in color tone with red and red-purple. Color harmony was based on the combination of the same and similar hues. Secondly, image vocabularies that referred to the color image of business make-up included the terms "natural", "friendly", "elegant", and "mature". Third, four dimension factors were identified on the basis of consumer lifestyle: meticulous planning and emphasis on convenience, reliance on well-known products, vulnerability to other people's behaviors, and brand-oriented. Ultimately, differences in color preferences were shown relative to different lifestyle clusters.
机译：这项研究探讨了女性上班族对于彩色化妆品用于商务彩妆的感受。通过评估显着差异来确定商务彩妆的颜色偏爱程度。这项研究的结果如下。首先，有关商务彩妆色彩搭配的审美措施是高度审美的，主要是暖色调的红色和红色紫色。色彩和谐是基于相同和相似色调的组合。其次，涉及商务化妆品的彩色图像的图像词汇包括术语“自然”，“友好”，“优雅”和“成熟”。第三，根据消费者的生活方式确定了四个维度因素：精心计划和强调便利性，对知名产品的依赖，对他人行为的脆弱性以及品牌导向。最终，相对于不同的生活方式群体，显示出颜色偏好的差异。

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