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首页> 外文期刊>Journal of the Science of Design >INVESTIGATING THE RELATIONSHIP BETWEEN COLORS OF BUTTERFLY AND TEXTURES
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INVESTIGATING THE RELATIONSHIP BETWEEN COLORS OF BUTTERFLY AND TEXTURES

机译：研究蝴蝶的颜色和纹理之间的关系

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This study clarified the gender-based impressions of butterfly colors and textures in order to develop products for women. For this purpose, we investigated the impressions concerning “femininity” and “texture” of 10 color stimuli of the papilionidae butterfly. Results of the factor analysis revealed “Graceful,” “Gentle,” and “Frail” as common factors of femininity. “Sexy” and “Lively” were independent factors reported by female and male participants respectively. Furthermore, stimuli were classified into five clusters and analyzed using factor score mapping. In conclusion, the results were as follows: 1) The evaluation structures concerning “femininity” for the butterfly colors differed by gender. 2) The saturations of color mainly affected the evaluations of “glossiness” and impressions concerning “flashy.” 3) The lightness and saturations of color mainly affected the evaluations of “smoothness” and impressions concerning “frail” in the female dataset. These findings could be applied in using “color” and “texture” in designing products for women.
机译：这项研究阐明了蝴蝶色和质地的性别印象，以便开发出适合女性的产品。为了这个目的，我们调查了乳头科10种颜色刺激物对“女性气质”和“质感”的印象。因素分析的结果表明，“优雅”，“温柔”和“脆弱”是女性化的常见因素。 “性感”和“活泼”分别是女性和男性参与者报告的独立因素。此外，将刺激分为五类，并使用因子评分映射进行分析。总体而言，结果如下：1）关于蝴蝶色“女性气质”的评估结构因性别而异。 2）颜色的饱和度主要影响对“光泽度”和“浮华”印象的评估。 3）颜色的明度和饱和度主要影响女性数据集中对“光滑度”和“脆弱”印象的评估。这些发现可以应用于在为女性设计产品时使用“颜色”和“纹理”。

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