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A STUDY ON EVALUATION INDICATOR OF GREEN PACKAGING DESIGN

机译：绿色包装设计评价指标的研究

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摘要

This research explored and identified the evaluation indicators of green packaging design in Taiwan. By judgment sampling, this study conducted semi-structured and in-depth interviews with 6 experienced packaging design related personnel in Taiwan, and analyzed the data by open coding, axial coding, and selective coding. The results of open coding showed that green packaging design is based on “packaging materials”, “structure and form”, “visual design”, “printing effect”, and “fashion”. Based on axial coding, and five design factors were obtained, namely “environmental protection”, “resource”, “convenience”, “protection”, “originality”, “pollution”, “aesthetics”, and “marketing”. Finally, by selective coding, this study proposed 34 evaluation indicators, and randomly invited three experts for interviews regarding the ranking of weights. Thus, this study constructed evaluation indicators of green packaging design in Taiwan as reference for related circles.
机译：本研究探索并确定了台湾绿色包装设计的评价指标。通过判断抽样，本研究对台湾的6名经验丰富的包装设计相关人员进行了半结构化和深度访谈，并通过开放编码，轴向编码和选择性编码对数据进行了分析。开放编码的结果表明，绿色包装设计基于“包装材料”，“结构和形式”，“视觉设计”，“印刷效果”和“时尚”。基于轴向编码，获得了五个设计要素，即“环境保护”，“资源”，“便利”，“保护”，“原始性”，“污染”，“美学”和“营销”。最后，通过选择性编码，本研究提出了34个评估指标，并随机邀请三位专家进行有关权重排名的访谈。因此，本研究构建了台湾绿色包装设计的评价指标，供相关界参考。

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