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首页> 外文期刊>Journal of the Science of Design >A STUDY ON THE PERCEPTION OF THE TAIWAN'S NEW-INHABITANT TOWARDS FORTUNE CHICKEN IMAGERY OF CALICO
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A STUDY ON THE PERCEPTION OF THE TAIWAN'S NEW-INHABITANT TOWARDS FORTUNE CHICKEN IMAGERY OF CALICO

机译：台湾新移民对加利各的财富鸡的想象力的感知研究

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In recent years Taiwan has serious birth rate problem, the two main reasons are: double-salary family, and the male-female ratio, that is why a lot of Taiwanese go overseas to look for brides. As a result, there were many cross-cultural problems, such as most common wedding gift “Fortune Chicken” it has encouragement of the Fertility and happiness, nevertheless, it often omitted in translations. Therefore, the purpose of this study is to explore some new ways to help “New-Inhabitant” understand Taiwan's marriage customs, by using creatively innovative designs that symbolizes “Fortune Chicken”, and give a variety of floral designs and images of different patterns. From the concept of intercultural communication through the semantic difference, to find “New-Inhabitant” favorite image features and imagery vocabulary. The results indicate 23 out of 30 participants said that there is a need of “Fortune Chicken” it also pointed out red brocade, golden satin weave and pattern of chrysanthemums “Fortune Chicken” had no preferred.
机译：近年来，台湾存在严重的出生率问题，其主要原因有两个：双薪家庭和男女比例，这就是为什么许多台湾人出国寻找新娘的原因。结果，存在许多跨文化问题，例如最常见的结婚礼物“ Fortune Chicken”，它鼓励生育和幸福，但是在翻译中却经常被忽略。因此，本研究的目的是探索一些新方法，通过使用象征“财富鸡”的创新设计来帮助“新居民”了解台湾的婚姻习俗，并提供各种花卉设计和不同图案的图像。从跨文化交际的概念通过语义上的差异，找到“新居民”喜欢的图像特征和图像词汇。结果表明，在30位参与者中，有23位表示需要“财富鸡”，它还指出红色锦缎，金色缎纹编织和菊花图案“财富鸡”没有偏爱。

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